MusiCares' Help for the Holidays 2021
MusiCares Launches 2021 Help For The Holidays Program
Although music venues are scheduling shows again, the music community across the U.S. is still feeling the residual effects of the COVID-19 pandemic. To further help the music community this holiday season, MusiCares is bringing back its Help for the Holidays program.
Starting today, MusiCares is offering $250 e-gift cards from Kroger and Walmart to the first 4,000 eligible applicants. The gift cards will cover purchases of essential items like food, gas and prescriptions.
Applications for MusiCares' 2021 Help for the Holidays program are now available at MusiCareshelps.org.
Started as a response to the COVID-19 crisis in 2020, Help for the Holidays serves to provide music professionals with aid to cover essential needs during the holiday season when financial burdens increase. In 2020, MusiCares distributed 4,000 e-gift cards to music professionals in need.
Any music professional with five years of employment in the music industry and/or six commercially released recordings or videos is eligible to apply. Employment does not need to be consecutive in order to be eligible. All genres and music industry professions are eligible, including artists, musicians, production crews, technicians, business teams, and anyone impacted by the loss of income due to live music event cancellations and anyone who has experienced financial strain due to the pandemic.
"Even though live music is making a comeback, many in the music community are still struggling after months of lost income," Laura Segura, Executive Director of MusiCares, said. "We want to emphasize that our community is still in need of extra support to cover basic needs. We hope this year's gift card distribution will ease the burden and spur others to donate and support music professionals."
"Many, many thanks for your generosity!" one pianist said after receiving an e-gift card during last year's Help for the Holidays program. "This card will be put to good use this holiday season buying food and necessities for my family during this economically challenging time for those of us in the music industry."
If you are a member of the music industry in need of assistance or wish to support MusiCares' efforts to aid music professionals in need, learn more about MusiCares.