H.E.R. We Are Music

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We Are Music: Honoring Craft & Community With H.E.R., Swizz Beatz & More

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The Recording Academy launches a new campaign to celebrate the professional songwriters, musicians, engineers, producers, and performers who bring music to life
Nate Hertweck
GRAMMYs
Jul 23, 2018 - 6:43 am

Making music is a calling and a craft — a privilege and a process. From the first flash of inspiration to a few chords and scribbled lyrics, from laying down a scratch track to finessing the finishing touches, it takes craft, commitment and passion to make music a reality.

Now, for the first time in its 60-year history, the Recording Academy is launching a national campaign to honor the craft and community of creators who bring music to life. "We Are Music" celebrates the people who create music every day, those who are the lifeblood of music.

To celebrate the launch of "We Are Music," the Recording Academy released a 60-second film directed by world-renown photographer/videographer and GRAMMY nominee Danny Clinch. The striking black-and-white film chronicles the creation of a new piece of music, capturing the collaboration between songwriter, performer, producer, sound engineer, and musicians to write, record and finesse a new record, culminating when the performer takes the stage to share it with the world.

"We Are Music" features a lineup of current Recording Academy members, including up-and-coming R&B singer/songwriter H.E.R.; GRAMMY-winning multi-instrumentalist/producer Chad Hugo of the Neptunes and N.E.R.D.; GRAMMY-winning producer/engineer Ann Mincieli; director and composer Rickey Minor; and GRAMMY-winning producer/engineer Swizz Beatz.

Through Clinch's daring and inventive eye, the film and the campaign underscore the Recording Academy's vital role in the industry, reinforcing the importance of the Academy to the professional community of songwriters, musicians, producers, engineers, and performers it represents.

"The Recording Academy is the leading society of music creators, and 'We Are Music' not only defines what we stand for, but also represents the tremendous pride and respect we have for the industry we serve," said Evan Greene, Chief Marketing Officer for the Recording Academy. "While we are commonly associated with the iconic GRAMMY Awards, this campaign celebrates those music professionals involved in the multilayered creative process. Our objective is to further reinforce the perceptions of the Recording Academy by highlighting the impact we have on the creative community at large."

Those of us who have ever spontaneously woken up with a song idea, worked in the studio until the sun came up or have callouses on our hands from practicing our instrument all understand the same simple truth: We are made of the music we make. We are music.

Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? "Talk To GRAMMYs"
 

Swizz Beatz and Alicia Keys at the 2018 P&E Wing GRAMMY Week Celebration

Swizz Beatz and Alicia Keys

Photo: Kevin Mazur/Getty Images

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Alicia Keys, Swizz Beatz Honored At New York's Iconic Rainbow Room

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The Recording Academy's P&E Wing recognized two of the industry's most undeniable forces at its annual GRAMMY Week Celebration
Nate Hertweck
GRAMMYs
Jan 25, 2018 - 9:36 pm

The Recording Academy Producers & Engineers Wing's 11th annual celebration on Jan. 25 took on a New York state of mind this year, following the 60th GRAMMY Awards to the Big Apple and honoring GRAMMY winners Alicia Keys and Kasseem Dean, aka Swizz Beatz.

Inside The 2018 P&E Wing Celebration

Held at the iconic Rainbow Room, perched 65 floors above the landmark Rockefeller Center, the exclusive, invite-only event brought together the community of recording studio professionals in a new way this year. The room was filled with industry titans, such as GRAMMY winners Peter Asher, Ed Cherney, Tony Visconti, and Chick Corea, and current GRAMMY nominees Morgan Heritage and Lisa Loeb — all of whom came out to celebrate their craft and honor Keys and Dean.

Upon arrival, the couple was greeted on the red carpet with the first of several spontaneous group singings of "Happy Birthday," meant for Keys, who coincidentally received this honor on her birthday. And the excitement of the evening was two-fold for the birthday girl in light of being honored side-by-side with her husband.

"The coolest thing, I think, for [The Producers & Engineers Wing] to honor both of us is that we do very different music," said Keys. "There is no limit to the music, and how it can be created and how it touches people, and to celebrate … our different styles, that's what I love the most because music doesn't just happen in one way. Everyone in that room does music differently, and we're all dope for it."

A 15-time GRAMMY winner, Keys exemplifies versatility, making her mark in the music world as a singer/songwriter and producer, as well as an actress, author, activist, and philanthropist. Since the 2001 release of her debut album, Songs In A Minor, Keys has sold more than 30 million albums worldwide.

However, her impact on music and culture reaches far beyond sales tallies. The New York native's message of female empowerment and her authentic songwriting process have made her an inspiration for women and aspiring creatives worldwide.

"There's a ton of things I'm passionate about," said Keys, "and to continue to share our experience and go deeper into how we can collectively create powerful change is definitely a focus for me.

Swizz Beatz has helmed countless big records dating all the way back to 1998 when he produced his first hit, DMX's "Ruff Ryders' Anthem." In his career spanning more than two decades, he's worked in multiple genres with artists such as Jay-Z, Madonna, Kanye West, and Metallica.

"He helped paint the picture for hip-hop as it is today," said GRAMMY-winning producer and current GRAMMY nominee Jimmy Douglass.

His deep influence on modern hip-hop aside, Swizz Beatz went on to graduate from Harvard Business School's Owner/President program and has built a legacy and a body of work that cannot be contained by the recording studio walls. He entered into a joint venture with Clive Davis at age 23. He's since gone on to launch successful ventures into fashion design, fine art, and philanthropy on his way to becoming a renowned cultural ambassador and natural born modern-day Renaissance man.

Now Keys and Dean can add a new award to their collection, joining previous P&E Wing honorees such as Quincy Jones, Neil Young, Rick Rubin, and Jack White.

Alicia Keys & Swizz Beatz Accept 2018 P&E Honors

"This is a major honor, this is a blessing to see so many creative people in one room," Swizz Beatz said as the couple took the stage. "I never would have expected to be on this stage, especially next to this shining bright star. It shows you that hard work doesn't go unnoticed.

"To all the creatives in the building," Keys said, addressing the crowd, "May we all continue to be inspired, may we all continue to be brave, may we all continue to be unafraid of being our brightest best selves. … There is no limit to what we can do and how far we can go."

Dean added, "The sky is not the limit, it's just the view," and the room whipped into a frenzy.

Following the couple's acceptance speech, a special guest was called to the stage to pay tribute to the honorees: GRAMMY-winning jazz-fusion pioneer Chick Corea. 

"Everyone in that room does music differently, and we're all dope for it." — Alicia Keys

"Swizz and Alicia are living works of art, so this is dedicated to them," Corea announced before leading the room in a sing-a-long rendition of "Spain," as requested by Keys herself.

Then the jam ensued. Corea called Keys and Dean back to the stage to play, sans rehearsal. They broke into an impromptu version of "Summertime," with Keys trading soulful vocal runs with Corea's mind-bending piano licks, followed by an improvised jam that featured Swizz on beatbox, Corea weaving the keys through his rhythms, and Keys leading an audience down-home call-and-response.

Neil Portnow with P&E Wing honorees Alicia Keys, Swizz Beats
2018 P&E Wing Celebration

It's safe to say this night was special, not only for the stars of the show but for the community of hard-working producers and engineers the Recording Academy — and the P&E Wing — support and represent.

Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? "Talk To GRAMMYs"

hip hop streaming_010319

Photo: Guillaume Payen/SOPA Images/LightRocket/Getty Images

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Report: Global Music Sales Climb To $19 Billion In 2018, Nearly Half From Streaming

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A 9.7 percent overall increase marks the highest annual bump in recent history and is led by notable rises in Latin America, Asia and Australia
Nate Hertweck
GRAMMYs
Apr 3, 2019 - 4:34 pm

The International Federation of the Phonographic Industry has released the new Global Music Report 2019, showing an overall increase in sales of 9.7 percent in 2018. This jump is the highest rate since the IFPI began tracking the market in 1997.

“Last year represented the fourth consecutive year of growth, driven by great music from incredible artists in partnership with talented, passionate people in record companies around the world," said IFPI chief executive Frances Moore. “Record companies continue their investment in artists, people and innovation both in established markets and developing regions that are increasingly benefitting from being part of today’s global music landscape."

Streaming, which we know was ruled by rap and hip-hop in 2018, accounted for 47 percent of all income, according to IFPI. This reflects a 34 percent growth from 2017, illustrating there is no slowing in streaming's proliferation among consumers. The gap continues to widen between streaming and previous format titans such as physical music, which saw a 10.1 percent decline in revenue, and digital downloads, which dropped by 21.2 percent.

The fastest growing region, according to the report, is Latin America, which saw a big pickup especially in Brazil and Mexico. Asia and Australia came in as the second largest region for combined physical and digital revenue.

The K-pop explosion was also represented in the report, with an 18 percent rise in music sales in South Korea, which can be credited to breakout years from groups such as BTS and BLACKPINK. 

IFPI's full "State Of The Industry" report can be read here.

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Music Educator Award

Photo: WireImage.com

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Incredible Educators: 10 Finalists Announced For 2019 Music Educator Award

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Meet the nation's best music teachers in the running for The Recording Academy and GRAMMY Museum's ultimate educator honor
Nate Hertweck
GRAMMYs
Dec 12, 2018 - 12:30 pm

For students of all levels, the benefits of music education are clear. But it's the teachers providing the instruction who make the most lasting impression.

Today the Recording Academy and GRAMMY Museum announced 10 finalists for the 2019 Music Educator Award, which recognizes current educators, kindergarten through college, who have made a significant and lasting contribution in the field of music education.

Coming from 10 cities across six, these 10 names represent the nation's elite music educators, and were selected from over 2,800 initial nominations from all 50 states.

  • Jeremy Bradstreet, Dublin Coffman High School, Dublin, Ohio
  • Victor de los Santos, Santa Ana High School, Santa Ana, Calif.
  • Elizabeth Hering, Churchill High School, Canton, Mich.
  • Henry Miller, Sierra Vista Middle School, Lake Forest, Calif.
  • Amy Rangel, Glendale High School, Burbank, Calif.
  • Jeffery Redding, West Orange High School, Orlando, Fla.
  • Scott Sheehan, Hollidaysburg Area Senior High School, Hollidaysburg, Pa.
  • Mickey Smith Jr., Maplewood Middle School, Sulphur, La.
  • Craig Snyder, Penncrest High School, Garnet Valley, Pa.
  • John Weatherspoon, Lake Worth Community High School, West Palm Beach, Fla.

The award is open to current U.S. music teachers, and anyone can nominate a teacher—students, parents, friends, colleagues, community members, school deans, and administrators. Teachers are also able to nominate themselves, and nominated teachers are notified and invited to fill out an application.

From these finalists, one recipient will be selected as the sixth annual honoree and be flown to Los Angles to attend the 61st GRAMMY Awards and various GRAMMY Week events. The nine additional finalists will receive a $1,000 honorarium, and the schools of all 10 finalists will receive matching grants. Fifteen semifinalists will receive a $500 honorarium with matching grants as well. The matching grants are made possibly by the generous support of the GRAMMY Museum's Education Champion Ford Motor Company Fund.

Does all this make an incredible music educator come to mind? Nominations for the 2020 Music Educator Award are now open at grammymusicteacher.com

Education Champions: 2019 Music Educator Award Semifinalists Announced

Turntable playing a vinyl record
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What's The Difference? GRAMMY For Album vs. Record Of The Year Explained

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If you don't know, now you know—here's the lowdown on two of music's most well-known yet often-confused terms, especially as they pertain to the GRAMMY Awards
Nate Hertweck
GRAMMYs
Dec 9, 2018 - 9:01 am

How many albums are in your record collection? You see, confusion between the terms "album" and "record" are nothing new, as vinyl albums and vinyl records are often called “records”—but this terminology has roots in the history of both.

In the early days of vinyl, a 45-rpm (meaning "revolutions per minute") disc would hold one recording on each side, with an "A-side” —usually the hit single—and a "B-side," meaning a second single, outtake or sleeper hit.

Later, when long-playing records came around at 33 1/3-rpm, more music could be stored on each side because the rotation speed was slower, and "tracks" were born. A series of recorded songs, or tracks, could now fit on a single vinyl and make it an album.

Makes sense? Good! Now let's see how this applies to two GRAMMY Award categories in the General Field: Album Of The Year and Record Of The Year…

Album Of The Year, Explained

Fast-forward to today, when music is enjoyed in a multitude of formats: So, what makes an album eligible for the Album Of The Year category of the GRAMMY Awards? According the Recording Academy official Awards Department guidelines, recordings must contain at least five different tracks and a total playing time of 15 minutes or a total playing time of at least 30 minutes with no minimum track requirement.

Watch: Bruno Mars Wins Album Of The Year

Voters in this category are expected to consider the quality and artistry of the collection of tracks as a whole, and this GRAMMY is awarded to any artist, featured artist, songwriter of new material, producer, recording engineer, mixer, and mastering engineer with at least 33 percent playing time of the album. For example, last year at the 60th GRAMMY Awards, Bruno Mars' 24K Magic won Album Of The Year.

Record Of The Year, Explained

On the other hand, the Record Of The Year category awards a single track and recognizes the artist’s performance as well as the overall contributions of the producer(s), recording engineer(s), and/or mixer(s), and mastering engineer(s). Bonus points if you read up on how this category is distinguished from Song Of The Year (hint: Song Of The Year is a Songwriter(s) Award…).

Whitney Houston Wins Record Of The Year

For example, at the 59th GRAMMY Awards, Adele's mega-hit "Hello" won Record Of The Year. Her album 25 also won Album Of The Year, but "Hello," being an individual track on that album, was eligible and victorious for Record Of The Year.

In both cases, with Album Of The Year and Record Of The Year, recordings must be released in the proper eligibility period and available to the public as stand-alone purchases or audio-only streams, although exceptions are made for opera and music video/film.

For further information on the contrast between these formats, the GRAMMY Hall Of Fame is filled with both, clearly labeled. For more helpful information on the GRAMMY Awards process, including key dates, a process overview and FAQs, head over to GRAMMY101.com.

See The Full List Of Nominees For The 61st GRAMMY Awards