Courtesy of Pledis Entertainment
Seventeen's "Call Call Call!" Pledges K-Pop Support In Japan
On May 16 K-pop band Seventeen released the music video "Call Call Call!" for Japan's music market, teasing the May 30 release of their first Japan-targeted EP, We Make You. Many musical and stylish flavors come together in a chaotic visual mixture complete with a bar-fight melee, over-the-top motorcycles and a premium placed on upbeat action.
Listeners around the world have been catching on to the musicality and emotional rush associated with the K-pop genre. In Korea many believe that only idol groups should be called K-pop, but Seventeen have always been an idol group with a difference. The collective plays off this strength in their latest video, celebrating mainstream pop mentality while lyrically reaching out to the inner person who might find the overload of 24/7 pop culture too stressful.
The band emerged slowly into the professional recording industry limelight, having broadcast much of their early development on reality television and through specials. Their television work and their music have been hits in Japan for years, and "Call Call Call!" shows them ready to take bold new steps.
Anyone who has employed music to help get through a hard day can respect the power of a pop tune to energize and supply the possibility of healing and recovery. Why resist?