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Mickey Guyton, Harry Styles, Megan Thee Stallion & More See Sales Boost Post 2021 GRAMMY Awards Show
If you tuned in to the 2021 GRAMMY Awards show, you watched as historic awards moments were made and how memorable performances came to life, but for some artists the magic didn't end there.
Mickey Guyton, Harry Styles, Megan Thee Stallion, BTS and Taylor Swift were among artists who saw a boost in digital album sales and song sales, according to Rolling Stone. The magazine notes most artists saw the biggest percent increase on Sunday, with Monday sales also seeing a rise. On-demand audio streams also saw a boost for some artists on Monday. See below how the 2021 GRAMMY Awards impacted some artists below.
Per Rolling Stone:
Mickey Guyton- The Best Country Solo Performance nominee saw an increase for her GRAMMY-nominated song "Black Like Me." The song had a 13,892% increase in song sales Sunday compared to Saturday. On Monday, the song saw a 106% streaming increase compared to Sunday. The singer also saw a "7,800% increase in digital album sales Sunday compared to Saturday" for her whole catalog.
BTS- The Best Pop Duo/ Group Performance nominees saw a 1,056% rise in song sales for "Dynamite," the hit they performed during the show, on Sunday compared to Saturday. The group also saw a "493% increase in digital album sales Sunday compared to Saturday and an additional 22% increase Monday compared to Sunday."
Harry Styles- The 2021 GRAMMY Awards show opening act saw a boost in song sales of 1,027% on Sunday compared to Sarurday for "Watermelon Sugar." The Best Pop Solo Performance winner also saw a boost in digital album sales of 368% for FIne Line on Sunday compared to Saturday.
Megan Thee Stallion- One of the night's biggest winners, Megan Thee Stallion, also seems to have gotten some GRAMMY help. The rapper's "Savage" saw a 513% song sales boost Sunday compared to Saturday. Her wholecatalog saw a 178% rise in digital album sales Sunday compared to Staurday in digital album sales.
Taylor Swift- The Album Of The Year Winner's Folklore saw a 236% increase in digital album sales Sunday compared to Sarurday. Digital album sales of her entire catalog saw a boost of 131% Sunday compared to Saturday. "August" off the album saw a 4,600% boost in song sales Sunday compared to Saturday.
See a full list of artist boosts post 2021 GRAMMY Awards show on Rolling Stone's website.