James Murphy of LCD Soundsystem performs at Sonar Festival 2018

James Murphy of LCD Soundsystem performs at Sonar Festival 2018

Photo: Xavi Torrent/WireImage

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'LCD Soundsystem' At 15: How James Murphy Created His Singular Vision

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Released in January 2005, the producer's GRAMMY-nominated debut album as LCD Soundsystem introduced the two definitions of the act: a singular vision and a must-see live unit that defined an era
Jack Tregoning
GRAMMYs
May 3, 2020 - 1:34 pm

To understand James Murphy's headspace during LCD Soundsystem's breakthrough year, track down a copy of DFA Records: Radio Mixes 2005. (Beyond the occasional copy that surfaces on eBay, it won't be easy.) 

The three-CD set, marked "for promotional use only," features two CDs mixed by "James Murphy aka LCD Soundsystem" and one by labelmate The Juan MacLean. 

Murphy's discs are a preserved-in-amber snapshot of peak-era DFA Records, his hipster-cool label, complete with in-house edits of Hot Chip, Soulwax and Gavin & Delia. However, the mixes also illustrate something that's as true of Murphy today as it was in 2005. In short, he stays restless.

CD One luxuriates in the past, swerving from Francine McGee's obscure disco to The Bee Gees and on to the spiky distortion of Six Finger Satellite, the band for which Murphy once served as live sound engineer. CD Two is ostensibly clubbier, despite bearing little resemblance to the fluid mix CDs celebrated in the mid-2000s. In Murphy's world, a club set means mixing '70s prog rock band Atomic Rooster into French techno don Laurent Garnier. The dissonance is the point. 

LCD Soundsystem's self-titled debut album, which dropped on DFA in January 2005, wasn't exactly an introduction to a bright-eyed newcomer. 

Then-34-year-old James Murphy was already a reluctant indie hero. He had the trendy record label, founded with U.K. transplant Tim Goldsworthy after the two met working on David Holmes' 2000 electronica album, Bow Down To The Exit Sign. Unlike most DJs, Murphy was a reliable source for smart, curmudgeonly quotes. Best of all, he'd already made a handful of tunes, notably "Losing My Edge" (2002) and "Yeah" (2004), that pitched LCD Soundsystem as the dance band rock kids could like. 

The Y2K era was instrumental in Murphy's dance music conversion. In the days before DFA, he knocked around New York City, seeing bands in the East Village and Lower East Side. "I drank bourbon and I ate garbage," he told the Taste podcast in 2019. (These days, Murphy sticks to natural wines, which star at his Williamsburg wine bar/restaurant, The Four Horsemen.) 

Murphy's first night out on ecstasy, with David Holmes DJing, was life-changing. "I was dancing and I was happy and I had a revelation: this is actually me," he recalls in Lizzy Goodman's book, Meet Me In The Bathroom. House music now made sense to him, but not just anything with a kick drum would do. A punk kid at heart, he wanted analog and imperfect over synthetic and streamlined. "After that moment, I danced to what I cared about," Murphy told Goodman. 

He learned to DJ from Marcus Lambkin, aka Shit Robot, an Irish expat in New York. Lambkin introduced Murphy to Plant Bar in the East Village, where DFA established a renegade residency throughout then-Mayor Bloomberg's club crackdown. (At the first sight of cops, the door person would flick on a light in the DJ booth, signaling them to stop the music.) Murphy often mixed his newfound passions for DJing and altered states. "I used to take two ecstasy pills, break them into quarters, and put them on the corners of the two turntables, and work my way through them as a DJ set went on," he told New York Magazine in 2007. 

But for every high, there's a comedown. By the early 2000s, Murphy was bristling at other DJs aping his anything-goes style. He went from mad at New York's would-be hipsters to "horrified at my own silliness," as he put it to journalist John Doran. Out of that malaise came "Losing My Edge," a prickly, self-lacerating and still-funny rant with a danceable beat. In both its theme and scuffed lo-fi sound, it set a template for future LCD Soundsystem. Among the song's many quotable lines about "the kids," one gets to the cold heart of it: "I can hear their footsteps every night on the decks." 

In tandem with losing his edge, Murphy began work on Echoes, the breakout debut album from fellow NYC dance-punk outfit, The Rapture. Throughout 2003, Murphy and Goldsworthy, who together formed the production team The DFA, named after their label, joined the band at Plantain Recording House, the producers' own West Village studio. Released that September, Echoes hit big. At the height of the site's tastemaking power, Pitchfork rated it 9.0, officially coronating The Rapture as the new faces of the post-punk revival of the early 2000s.

However, the band had left DFA for a lucrative contract with Universal. Murphy was furious at the betrayal. In 2004, The Rapture played the Outdoor Theatre stage on day one of Coachella. Further down the poster, two font sizes smaller, was LCD Soundsystem.

Murphy worked on his own debut album around the Echoes sessions. When everyone went out, he'd stay back and tinker late into the night. "For about two and a half years, I didn't have a home, so I lived in the studio," he told XLR8R in 2005. Despite his punk rock pose, Murphy obsessed over the fine details. He finally had a set of songs worthy of showing up The Rapture. 

Read: James Murphy On Advice From David Bowie, Being "Done" With Producing

LCD Soundsystem properly introduced the two definitions of LCD Soundsystem. First, the name belonged to one guy alone in the studio, channeling his influences, and his spite, into a singular vision.

Second, it was the name of a band with serious live clout. Murphy's bandmates, including Nancy Whang, Pat Mahoney, Tyler Pope and the late Jerry Fuchs, were all prodigious musicians. The power of their combined sound cemented LCD Soundsystem as one of the most exciting live acts on the circuit—in any genre. In 2005, Murphy and co. played Glastonbury for the first time and joined M.I.A. on her Arular Tour. Members came and went, but LCD Soundsystem stayed a band you need to see live. 

LCD Soundsystem perform in 2017

LCD Soundsystem perform live in 2017 | Photo: Tim Mosenfelder/Getty Images

Even 15 years on, LCD Soundsystem oscillates between the solo visionary and the pumped-up live unit. The image of Murphy up late with his machines is still vivid on quieter cuts like "Never As Tired As When I'm Waking Up" and "Great Release." Murphy finessed the former after-hours during the Echoes sessions, playing piano in the building's elevator shaft to get the right sound. By contrast, the rowdier LCD standards "Daft Punk Is Playing At My House" and "Tribulations" have come to feel inseparable from their live incarnations. However the songs were first conceived, they now belong to LCD Soundsystem, the band. 

The in-between songs on LCD Soundsystem reward revisits. There's the louche "Too Much Love," peppered by cowbell and Murphy's ambling vocals, and the nasally sneer of "On Repeat," which struts and stumbles past eight minutes. Meanwhile, "Thrills" channels Timbaland's beats on Missy Elliott's "Get Ur Freak On," while "Movement" is one of the punkiest curios in the LCD canon. 

LCD's debut included a bonus disc with previously released songs like "Losing My Edge," "Yr City's A Sucker" and the "Pretentious" and "Crass" versions of "Yeah." All the hits were there, but the deep cuts made it an undeniable album.

Elsewhere, 2005 was big for bands making dance music with guitars. From the synthy stomp of Franz Ferdinand's You Could Have It So Much Better to Bloc Party's exhilarating debut Silent Alarm, LCD Soundsystem fit the zeitgeist. M.I.A.'s Arular and Kanye West's Late Registration also shared James Murphy's maverick spirit. It was a good time for talented control freaks.

LCD Soundsystem brought Murphy his critical validation, in addition to two GRAMMY nominations in 2006, including Best Electronic/Dance Album and Best Dance Recording for album single "Daft Punk Is Playing At My House." But its creator didn't settle. He continued to DJ and give opinionated interviews, directing the sharpest barbs at himself. Then, as the era's "blog house" DJs rinsed their favorite LCD remixes, Murphy went to work on a new album. 

Released in 2007, LCD Soundsystem's Sound Of Silver was an instant classic. (Not for nothing, it one-upped The Rapture with a 9.2 rating from Pitchfork.) Songs like "All My Friends" and "North American Scum" made good on the scrappy promise of LCD's debut.

"Great Release," the final song on LCD Soundsystem, fades out to a gentle fuzz. We hear a creak, then a sound like a door closing after a studio all-nighter. The early days ended there, but LCD Soundsystem had only just begun.

'It's Blitz!' At 10: How The Dancefloor Classic Marked A New Era For The Yeah Yeah Yeahs

Tchami

Tchami

Photo: Anthony Ghnassia

 
 
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Tchami Talks Debut Album 'Year Zero,' New Single "Faith" And Producing Lady Gaga's 'Chromatica'

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GRAMMY.com caught up with the Parisian DJ/producer to talk about how he experimented in the studio on 'Year Zero,' Lady Gaga's fearless approach to music and his ongoing chase to "master the alchemy of making great records"
John Ochoa
GRAMMYs
Sep 29, 2020 - 6:27 pm

Tchami might be having the best year ever, and in 2020 no less. Over the last decade, he's performed at some of the biggest festivals in the world, amassed hundreds of millions of online streams and launched the future house genre. This year, the Parisian DJ/producer upped the ante: As one of the featured producer's on Lady Gaga's latest hit album, Chromatica, he's put his magic touch on one of the year's biggest pop releases. 

After first working with Gaga on "Applause," the lead single from her 2013 album, ARTPOP, the pop queen once again tapped Tchami for Chromatica. He co-produced four of the album's tracks, including lead single "Stupid Love" and mega radio hit "Rain on Me" with Ariana Grande. 

"The vibe in the studio was open," Tchami said of the creative process behind Chromatica. "[In] the end, I was just happy to be there and come back when my help was needed."

As the overwhelming success of his earworm tracks continues to build, Tchami is closing out the year with the release of his forthcoming debut album, Year Zero. Set to release later this year, the album is an "illustration of where I am right now as an artist and also as a human," he explains. 

So far, Tchami has rolled out five singles off Year Zero, including his latest, "Faith," released Sept. 25. The up-tempo house track centers on a haunting sample from legendary soul-jazz singer Marlena Shaw's 1969 song, "Woman of the Ghetto," a stark portrait of Black life in America during the tumultuous decade. 

"There is a fascinating aspect about sampling in the way that you're able to bring something from the past and its aesthetics into a new time and place," Tchami says of the distinctive sample driving "Faith."

GRAMMY.com caught up with Tchami to talk about how he experimented in the studio on Year Zero, Lady Gaga's fearless approach to music and his ongoing chase to "master the alchemy of making great records."

Your new single, "Faith," samples Marlena Shaw's 1969 song, "Woman of The Ghetto." How did you discover the sample in the first place?

About two years ago, during the first studio session for the album, DJ Snake came to me with this idea to sample "Woman of the Ghetto" by Marlena Shaw. I made the first sketches around the a cappella that we extracted from the original version. The creation process around it was really similar to doing a remix.

What drew you to the sample for this specific song? What made you want to use it for "Faith"?

In the early 2000s, I was buying a lot of vinyl records in France. It could be any type of genre, and as far as I can remember, I always liked to incorporate samples in my music. There are ups and downs due to clearances, but it's definitely not new to me. There is a fascinating aspect about sampling in the way that you're able to bring something from the past and its aesthetics into a new time and place. Again, nothing new here, but that's my thinking behind all my sample choices. 

I called it "Faith" to punctuate Marlena Shaw's powerful message in her original song. I don't write lyrics at all, even if I try to, and, like many others, my words often fail to express my intentions. That's why I mainly choose to stick to the musical side to express myself; I have found just that in electronic music. I can't hide the fact that I have been touched by records with a powerful message in my life and I wanted my first album to represent that as well.

Read: Record Store Recs: Chicago House Hero Marshall Jefferson On Representation In Dance Music 

You're releasing your debut album, Year Zero, later this year. How do you plan to make the album stand out from your previous releases and projects? 

I surely went deeper in my sonic explorations, tested new BPMs and song structures. I also wanted to be in a studio creating with songwriters. Since I mainly make music from home, I wanted to shake [up] my creative process a little bit. We had some wonderful moments during these sessions. If I have an obsession in life, it's definitely knowing enough about making a record from scratch, alone or with other people in the room. Everyone's energy is important and I pay attention to everyone. 

The main reason for this album to exist is that I wanted to challenge myself. At some point, I was asking myself, "What's next for you Tchami?" Another EP? Countless singles? [There's] nothing wrong with that, but the challenge wasn't there. And as a listener, I just love the album format. But the main wall I kept hitting was, "How are you going to keep the listener engaged through the whole album?" Well, I guess I'll have the answer soon enough.

The term "year zero" carries a lot of different meanings and definitions. For instance, it's used to describe "the beginning of revolutionary change" or "the beginning of any new system or regime." What does Year Zero mean exactly in the world of Tchami?

I think Year Zero is a good photograph/illustration of where I am right now as an artist and also as a human. I have lost family members during the making of the album, I had to terminate some friendships that were unhealthy. Those who know me know that I can be too agreeable most of the time because I believe in people's vision and want to help them achieve it. The cost is putting myself aside. I also think this is a good reason why I'm a good asset in the studio for other artists. But all this led to an inner revolution that started with the Tchami project and continues with this album. 

Don't get me wrong, I enjoy healthy collaborations; that's what this LP is about. Music is a therapy for me before being a job. I am also conscious that the title can resonate in other ways, especially during these times, and I can't stop people [from thinking of] it. Once the album is out it's up for debate and interpretation. It's meant to be shared, experienced, and maybe be a part of you for some time.

You co-produced several tracks off Lady Gaga's new album, Chromatica. How did that opportunity come about for you?

[GRAMMY-nominated producer] BloodPop and I were introduced to each other by a mutual friend, as simple as that. I think he wanted to work with other electronic music producers to shape the Chromatica [album] with him and Lady Gaga, so I'm glad I was one of them. 

Beyond the fact that this is an exciting project to work on, the vibe in the studio was open, and as far as I know, I had full latitude to work on every song of the album. [In] the end, I was just happy to be there and come back when my help was needed.

Have you always been a fan of Lady Gaga's music? Or is this a more recent development?

What I like the most about her is the big picture she paints, not only with her music, but with all her artistic and aesthetic choices. It always makes sense. She is not afraid to challenge herself in other music genres and makes it look effortless. I think it's powerful not to let people put you in a specific box; if you want to do something else, you should be proud and praised, too. 

Read: Jayda G Talks New EP, Promoting Diversity In Dance Music & Sharing Joy 

Lady Gaga has always kept one foot in the pop world and one foot on the dance floor. For example, electronic artists like David Guetta, DJ Snake, Infected Mushroom, Zedd and Madeon have produced for her. Does this dance-pop crossover make it easier or harder for your individual sounds and styles to come together when producing for Gaga or a similar artist?

Unless I'm asked to, I never try to bring the Tchami sound forward when I work on somebody else's project. Bringing my best game means sometimes getting Tchami out of the way because we're trying to write a whole other story. I make all kinds of music in my studio that never sees the light of day, so working on other projects is always an opportunity to surprise people. Maybe the most important thing isn't the sound signature, but the creative process and being able to co-create something unique each time.

Do you have plans to continue experimenting and producing in the pop world? Are there any other genres you're interested in exploring or experimenting with as a producer or artist?

Pop music is a vast world, plus it is one of my guilty pleasures. So why not? I'm interested in other genres, too; maybe [working] with live instruments a bit more. I'm also deeply invested in the mixing and mastering aspects of a record. I think it's one of the key reasons why a record is satisfying to one's ear and potentially timeless. [More so] than genres, I'd like to master the alchemy of making great records.  

Your label, Confession, has helped globalize several breakout electronic artists, including Malaa. What's the label working on for the remainder of 2020 and going into 2021?

2020 is definitely a year we take to reflect on the label's direction. We will continue to give a voice and a platform to emerging artists, but also to initiate and engage more in collaborative efforts such as new compilations and live events. 

Aluna On New Album 'Renaissance' & Making Dance Music Inclusive Again 

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The Chemical Brothers perform live in 1995

The Chemical Brothers perform live in 1995

Photo: Mick Hutson/Redferns

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How 1995 Became The Year Dance Music Albums Came Of Age

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In the mid-'90s, then-scrappy acts like The Chemical Brothers, Leftfield, Goldie and Aphex Twin released landmark albums, upending misconceptions about electronic music and setting the standard for a new dance generation
Jack Tregoning
GRAMMYs
Jul 19, 2020 - 7:00 am

Back in 1995, years before the rise of Coachella, Lollapalooza was the U.S. festival to beat. Founded in 1991 by Jane's Addiction frontman Perry Farrell, the multi-city roadshow quickly became a peak summer institution. 

Lollapalooza's 1995 lineup featured alt-rock royalty like Sonic Youth, Pavement and The Jesus Lizard alongside artists as diverse as Beck, Cypress Hill, Sinead O'Connor and Hole. For all its genre-hopping, though, the festival largely missed one sound close to its founder's heart: electronic music. Even Moby, the former punk and sole raver on the bill, turned up with a guitar and his best rock snarl. 

Across the Atlantic, iconic U.K. festival Glastonbury took an alternative view on 1995: In its universe, electronic music was on the ascent. For the first time in Glastonbury's then-25-year history, the festival introduced a Dance Tent, which featured trip-hop collective Massive Attack alongside homegrown DJs Carl Cox, Spooky and Darren Emerson. 

Elsewhere, from the main stage to the Jazz World stage, Glastonbury lined up the best and brightest of U.K.-made electronic music: The Prodigy, Portishead, Tricky, Goldie and Orbital among them. That June weekend, a musical movement coalesced on a farm in the English countryside. 

One year prior, The Prodigy's Music For The Jilted Generation lit the fuse on the momentum to come. Released in July 1994, the album was an immediate outlier in a golden age of alternative rock. Soundgarden, Green Day, Pearl Jam and Nine Inch Nails loomed large Stateside, while in the U.K., Blur's Parklife and Oasis' Definitely Maybe battled for Britpop supremacy. Liam Howlett, The Prodigy's beatmaker-in-chief, came from a different world. Music For The Jilted Generation cut the grit and aggression of punk rock with the ecstatic highs of raving, producing indelible anthems like "Their Law" and "No Good (Start The Dance)." The album topped the charts in the U.K., but it failed to break through in the U.S. 

By the next year, a varied cast of then-newcomers was ready to make its mark. Not all fit The Prodigy's fast and furious mold. The crop of albums released in 1995, including several remarkable debuts, showcased the many moods, textures and possibilities in electronic music. The year brought legitimacy and studio polish to the format, while also sparking an era of intense, analog-heavy live shows. 

Released in January 1995, Leftfield's Leftism reached for a more transcendent plane than the rave anthems of the day. "At the time, a lot of people thought dance music was this fake thing," Neil Barnes, one half of the duo, alongside Paul Daley, told The Guardian in 2017. "[Leftism] came out in the middle of Britpop, which we didn't really understand." 

Leftfield called on surprising voices, including Toni Halliday of alt-rock group Curve and The Sex Pistols frontman John Lydon, to challenge the demarcation of dance music. While the album was nominally "progressive house," its songs channeled the thrum of London through dub, reggae and pop hooks. Over two decades later, Leftism remains thrillingly true to its time and place.

Across the country from Liam Howlett's Essex studio, Bristol natives Massive Attack had their own designs on the jilted generation. Where The Prodigy raged, Massive Attack seethed. Like Leftfield's Leftism, Massive Attack's Blue Lines (1991) and Protection (1994) drew on dub, reggae and soul, arriving not at house music, but at the slow creep of Bristol's signature trip-hop sound. Protection collaborator Tricky broke through in 1995 with his own trip-hop masterpiece, Maxinquaye; its opener, "Overcome," is an alternative version of Protection cut "Karmacoma." Björk, a then-recent '90s transplant to the U.K. from Iceland, also called on Bristol connections for her startling second album, Post (1995).

Read: 'Post' at 25: How Björk Brought Her Ageless Sophomore Album To Life

Meanwhile, in London, motor-mouthed DJ/producer Goldie emerged from the basement clubs with a fully realized debut album. Released in July 1995, Timeless exemplified the drum & bass genre in LP form, stretching from deep and sonorous atmospherics to heads-down jungle roll-outs. Audacious to a fault, Goldie packaged his star-making single, "Inner City Life," inside a 21-minute opening track. (The opener on his next album, 1998's Saturnz Return, runs an hour long.) Grounded by vocals throughout from the late Diane Charlemagne, Timeless brought widescreen validation to an underground culture. Recognized as a key moment in dance music history by The Guardian, the album became a surprise Top 10 hit in the U.K. "Timeless was a f*cking good blueprint," the producer told Computer Music in 2017. "There were ten years of my life in that album." 

The mid-'90s also introduced one of the dominant dance headliners of the next 25 years, sharing a tier with The Prodigy and two French upstarts called Daft Punk—that is, if Daft Punk played the festival game. 

After a couple of releases as The Dust Brothers, including the propulsive steamrollers "Chemical Beats" and "Song To The Siren," Tom Rowlands and Ed Simons became The Chemical Brothers with 1995's Exit Planet Dust. (The Dust Brothers name already belonged to a songwriting/production team out of Los Angeles.) 

Exit Planet Dust contains none of the reticence you might expect from a debut album. Right from the sleazy chug of opener "Leave Home," it's a dance record with classic rock heft. Even the hippieish cover art, lifted from a 1970s fashion shoot, references a world beyond the rave. (A favorite of early fans, Exit Planet Dust set the stage for the true breakout of 1997's Dig Your Own Hole, which featured the group's career-defining single, "Block Rockin' Beats.")

Crucially, "Chemical Beats" and "Song To The Siren" put The Chemical Brothers on lineups alongside fellow gear geeks Underworld, Leftfield and Orbital. Each act brought a version of their studio hardware to the stage, working the synthesizers, drum machines and mixing consoles under the cover of darkness.

This period of live innovation dovetailed with the superstar DJ phenomenon, ushered in by landmark mix albums like Sasha & Digweed's Northern Exposure (1996) and Paul Oakenfold's Tranceport (1998). A new rank of DJs, predominantly British and male, commanded skyrocketing fees, foreshadowing the excesses of America's own EDM boom more than a decade later. In the run-up to the 2000s, DJs and live acts struck a sometimes-uneven alliance. Fast-forward to Miami's dance massive Ultra Music Festival in the 2010s: DJs represented the main stage status quo, with live acts neatly billed in their own amphitheater.

In the pre-Facebook days of the mid-'90s, dance stars turned to magazines to vent or cause mischief. Aphex Twin, who released his bracing third album, …I Care Because You Do, in 1995, enjoyed derailing interviewers with fanciful responses. Goldie took the opposite approach, talking on and on without a filter. Ed Simons of The Chemical Brothers, on the other hand, got right to the point. 

"I'm amazed at the low expectations which have always been centered on dance music," Simons told Muzik Magazine in 1995. In the same interview, he rankled at the critique that his music lacks soul: "Not everyone wants to be like Portishead, making music for people to put on when they have little dinner parties." (Later, in a 1997 Paper profile, Björk mocked America's adoption of The Chemical Brothers as electronic saviors: "The Chemical Brothers are hard rock!")

In the U.S., the top-selling album of 1995 was Hootie & The Blowfish's Cracked Rear View, ahead of the likes of Mariah Carey's Daydream, 2Pac's Me Against The World and The Lion King soundtrack. 

Alanis Morissette's Jagged Little Pill went on to win big at the 1996 GRAMMYs, picking up the Album Of The Year award. For now, dance acts were left watching the party from the kids' table. (The GRAMMYS would later introduce the Best Dance Recording category in 1998.)

By 1997, dance music's outsider reputation was starting to shift, thanks in large part to the streak of groundbreaking albums two years prior. The Prodigy, previously overlooked in the U.S., sparked a label bidding war for its third album, The Fat Of The Land; Madonna's boutique imprint, Maverick Records, won out. Propelled by a polished big beat sound and the introduction of livewire hype man Keith Flint, The Fat Of The Land went to No. 1 in the States. That year, the floodgates opened, delivering Daft Punk's Homework, The Chemical Brothers' Dig Your Own Hole and Aphex Twin's still-creepy Come To Daddy EP. 

Lollapalooza's 1997 lineup, in turn, looked a lot different from its 1995 run. This time, founder Perry Farrell brought electronic music to the fore. The change-up had mixed results: Attendance overall was down, The Prodigy protested the venue choices, Orbital and fellow U.K. beatmakers The Orb had to follow Tool, and Tricky felt askew sharing a main stage with Korn. But Lollapalooza's gamble signaled changing times. 

Coachella debuted in 1999 with The Chemical Brothers, Underworld and Moby among the headliners. Like Glastonbury before it, the new desert festival even had a dedicated dance tent: the Sahara stage. At last, the underdog genre of 1995 had stepped into the light.

How Will Coronavirus Shift Electronic Music? Maceo Plex, Paul Van Dyk, Luttrell, Mikey Lion & DJ Manager Max Leader Weigh In

House Gospel Choir

House Gospel Choir

Photo: Dan Reid

 
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Meet House Gospel Choir: The London Vocal Group Bringing Faith To The Dance Floor

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GRAMMY.com caught up with House Gospel Choir to discuss their debut album, 'RE//CHOIRED,' their creative process, and how the band's multicultural and multifaith composition creates a welcoming space for both its members and audiences
John Ochoa
GRAMMYs
Oct 30, 2020 - 6:49 pm

Anyone who's ever spent time at a club or festival has experienced the divine power of the dance floor: the rolling bass, the pumping rhythms, the vibrant atmosphere. While the blinding lights of the stage can often look like the gates of heaven opening, it's the communal feeling shared among fellow ravers and concertgoers that truly defines a proper dance floor. 

House Gospel Choir (HGC) know this better than anyone. Uniting the uplifting force of spirituality with the kinetic energy of dance music, HGC is a London-based vocal group bringing faith to the dance floor. Their unique style pairs two very distinct sounds—house music meets gospel—many would never think to combine, but that actually share a musical lineage. While house music is rooted in disco, the genre's pioneers and early tracks sampled gospel singers and hymns and featured spiritual lyrics: See trailblazing house classics like Joe Smooth's "Promised Land" and Underground Ministries' "I Shall Not Be Moved."

HGC now continue this musical legacy on their debut album RE//CHOIRED, released this month (Oct. 23), which sees the group completely reimagining house classics, like "Gypsy Woman" by Crystal Waters, as well as current dance anthems, including "Latch" by Disclosure featuring Sam Smith. The album also features original tracks from HGC, including collaborations with house legend Todd Terry, and contributions from leading dance producers like DJ Spen, GRAMMY winner Alex Metric, Wookie and Toddla T.

GRAMMY.com caught up with House Gospel Choir creative director and founder Natalie Maddix and member Laura Leon to discuss their debut album, RE//CHOIRED, the group's creative process, and how the band's multicultural and multifaith composition creates a welcoming space on the dance floor for both its members and audiences.

The concept of House Gospel Choir is very interesting and unique. I'm curious to learn more about how you came up with the idea of a gospel choir that sings house music.

Natalie Maddix: I came up with the idea because I love to sing and I love to rave. I love house music and I love singing. I think there's a really strong tradition of gospel vocalists singing all the house tunes I love. Gospel house as a genre, it exists and it's been around for a long time, but I wasn't aware of any other choirs singing [house music] … So yeah, it's mainly just because I like to party, and it's that feeling of being on the dance floor and getting to sing with everyone …

Beyond that, I'm a massive fan of vocalists, and I was always a bit confused as to why I never knew the singers' names on some of my favorite house tunes. So I just started digging and I just found all these other great songs with gospel vocalists on them or vocalists that started off in church, I suppose.

And it just kind of clicked. It actually clicked because I saw there was a Frankie Knuckles quote I read when I was doing some research just about gospel house, and it was, "House music is church for people that have fallen from grace." You know when you read something and it just hits you in your chest? And I was like, "Yeah, that's what that feeling is." 

That's what I love about raving, that community, that communion. I've had some nights out that do feel very spiritual and transcendent in some ways. I think Frankie Knuckles, being the godfather of house, just summed it up perfectly.

Your debut album, RE//CHOIRED—a very clever, fantastic title, by the way—features covers and reimaginations of house classics like "Gypsy Woman" by Crystal Waters as well as newer classics like "Latch" by Disclosure featuring Sam Smith. Can you tell me more about how you approach your song selections when it comes to your covers?

Maddix: The main thing is [House Gospel Choir] started off with the live show. The intention was to have it feel like a DJ set. So the songs were seamlessly all mixed together, but you had live vocalists with it and you had a blooming gospel choir with the DJ. Through just practice and doing vocal arrangements and trying things out, it's like I come to the table with all of my favorite house tunes, and some of them should [be] left alone, should not make gospel versions of some of them.

Then there [are] other songs that really lent themselves to this way of reimagining what the song is. I think the vocal arrangement, the ability to make it into a House Gospel Choir sound, is one side. But the other bit is actually the message ... "Beautiful People" was the first song that we ever learned, and that was the first song I brought to the choir. I just think I needed that message at the time ... the messaging behind that [song] really was one of the big reasons we decided to do that one.

[For] "Gypsy Woman," we listened to it for so many years, and it's just like one of the biggest party records ever made ... and I don't think I'd ever really listened to the words. And then I sat down and I was like, "Wow, she's actually singing about someone being homeless." I found an interview where Crystal Walters was talking about the lady this song's about, and it just really struck me that there [are] so many people that don't have a home.

Like in a really basic way, we're talking about displaced people across all walks of life, not just homelessness. We started thinking about refugees. So the song just took on a totally different meaning and we felt it was a great way to just remind people, encourage people to look around when you're out on the streets. As much as you hear this song all the time and as much as you might walk down the same street every day, there are other things going on inside of that.

The album also features original tracks from the group, like "My Zulu," a collaboration with Todd Terry. Tell me about the creative process behind your original tracks.

Maddix: Our intention behind those originals was most definitely "future classics," because we were like, "We have to be able to make tracks to stand up against these absolute massive hits." Obviously, it's a huge task, but we just thought, "Let's try, let's just do it." We started off with a bit of a wishlist of who we wanted to collaborate with. And we've kind of crossed everyone off that list. It's been an amazing journey ... We just really wanted to pay homage and make sure that those original creators [of the songs] really gave this project the stamp of approval that it deserves. We've taken all the time to make sure that everyone is fully aware and supportive of what we do.

Laura Leon: With the originals, creatively, there's been quite a few different processes; it's not always been the same ... But I think, all the time, the intention is there; we go into the session, we say, "What is our intention?"

There are several tracks on RE//CHOIRED that reference religion and God. It reminds me of conversations I've had with ravers and dance music fans who've said they found religion and salvation on the dance floor. There are a lot of songs and artists who've talked about this "God on the dance floor" concept as well. Could you speak on this house-meets-religion concept? What is the theory there? And how does it relate to what HGC is doing?

Maddix: I grew up in church. So I went to church before I could speak, I suppose. And I did Sunday school religiously for years. I got to a point where, as a teenager, I was probably a little bit confused about the Christian faith I'd, in a way, been given, been born into as more of a birthright than a discovery of that faith. I went to Pentecostal Sunday school, I went to Anglican primary school and a Catholic secondary school. And they were all very different explorations of Christianity and the Bible; I think I was just a bit confused.

I still go to church, but I snuck into my first rave when I was about 13. It was an under-18 [event], so don't worry. Immediately, the feeling of being on the dance floor and singing songs ... I immediately felt the same way I felt like [in] my favorite days in Sunday school when we were all singing and just being together and that sense of community. I found it instantly on the dance floor in a way, but with less restrictions ... So that connection between the two things, having that community and togetherness feeling, is there.

Beyond that, the originators of the sound would have come out of a gospel tradition or a religious tradition, and that is reflected in the music, especially in the early house tracks; I'd say to a certain extent even in current house [as well], but the link is just not directly there. For me, it's the same experience, it's the same expression.

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I think House Gospel Choir's project is really important because there doesn't seem to be any conversation about faith in mainstream culture at the moment. So it's just to have that conversation. I consider myself to be a spiritual person. There are loads of different types of faiths within the choir … We have people from all walks of life within the choir. We have people that came [who] have no faith and are figuring it out. My only thing is, there is definitely something, and I'm all right with people not being able to describe it or explain it.

But when we sing a gospel song and you look into the audience of people that maybe have just come for a rave and they're crying or they're having those moments, I think it's just worth a conversation, and House Gospel Choir is here to facilitate that conversation rather than pretend it doesn't exist. Because there's just so much we can't explain. As clever as human beings are, there's a lot going on that we don't have access to. So why not look and share experiences and ideas and faith?

The idea and practice of religion can often be a dividing topic, particularly here in the U.S. where you have the so-called "religious right" and dedicated faith communities heavily involved in politics as well as a rising atheist population. Seeing how your music discusses religion so openly, how have fans been reacting to your music and your approach to religion? Are fans accepting of the religious themes in your music? Are you seeing any backlash or negative reactions?

Maddix: I think for people that love dance music, house music, electronic music, there's a real acceptance of this style of music and the message has been there for a long time, so there's almost no problem there ... These are songs that are explicitly about faith and gods and the Bible that maybe people aren't even aware of, but they accept them because they move them in some way. When you encourage conversation about the meaning behind songs or the message behind songs, people are quite open to it. That's how I feel about it, and that's what I found most dance music fans have felt.

We actually do have a lot more religious followers or Christian followers, I think, especially since lockdown when we started doing our a cappella videos. We did a cover of "Optimistic" by [vocal group] Sounds Of Blackness, and I think that resonated with people at a time where they just needed to feel optimistic … So I think it just brought more people into the space.

If you go through our followers on Instagram, it's really surprising. Some of [their handles] are like "prayedup97" and someone else might be "danceallnight81." And they're all there, they're all in the same room. And that is essentially what House Gospel Choir is. It's us with all of our different beliefs, all of our own issues, all of our own struggles—being in the same room. I think that's what is reflected in our fan base.

There's definitely been some questions from our more religious followers, once or twice, about the length of our skirts and such and such. But I don't think it's possible to rave in a long skirt, personally. [Laughs.]

I'm glad you brought up the composition of the group itself. I read that it's composed of more than 150 members from all religions, all backgrounds, all ethnicities. Tell me why that was a deliberate choice.

Maddix: We live in London, man. I think it's similar to New York. If you are able to share what you have with the biggest audience possible, it's just good. I think because we came at it [from] an angle from two things: singing, which anyone of any race of any religious belief can do; and raving and being together. I think those two things are real good levelers or nice entry points for a lot of people.

Being in London, having such a diverse population, it just happened naturally … Our members are from all over the U.K., actually. There [are] Scottish people in there, there [are] people from outside of London. In the same way that New York has that kind of migratory aspect to it—someone might not have family members in that town or that city—London's a similar thing. I think it also brings together people that want to belong somewhere ... It's just a home for anyone that wants that experience.

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Leon: It provides like a second family, like you said, because there are a lot of people from outside of London ... To be able to come together in a safe space where you can just be yourself—even from personal experience, from a mental health perspective, it really helps being together with like-minded people that just want the same thing and to just let your hair down ...

But no matter what, everyone's got each others' backs ... I think we're all just aiming for the same thing, so [we're] all on the same page. Essentially, Nat is the driving force behind this movement. So it is her final word, and everyone respects that. Everyone just wants to work for the greater good and provide a space to fully be yourself [with] no judgment at all.

What is House Gospel Choir's mission statement? What is your ultimate goal for the group?

Maddix: My main thing was always to remind people that we are one. It's my mantra. I've noticed that so many people are using it now ... So many people are waking up to the idea that there's more that unites us than separates us. All these things that are supposed to make us so different, when you really get down to it and sit in a room or share space with people that feel very different to you, you realize there's not a lot of difference between who you are as human beings.

That is the message at the top and the end of our live show. That's how we always wanted people to leave feeling. I think during the pandemic, that's expanded a little bit more as well. It's about joy and it's about finding those moments and pockets to enjoy life and really witness and experience beautiful moments and beautiful things with anyone that's near you. It's just to remind people that joy is still required. With everything going on, just remember that you can feel two things at once. You can be sad and still find something joyful in your day or in your week. And singing is a good way to feel joyful.

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BLOND:ISH On Finding Real Community On Twitch, Staying Present & Remixing Foreigner & Fela Kuti

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GRAMMY.com caught up with the lively DJ/producer to chat about her latest music, finding inspiration in the present moment, advocating for sustainable parties with Bye Bye Plastic and more
Ana Monroy Yglesias
GRAMMYs
Nov 23, 2020 - 8:47 am

Vive-Ann Bakos, a.k.a. BLOND:ISH, is a vibrant being who creates joyful soundscapes and spaces for all to dance and play in. The Canada-born, Los Angeles-based DJ/producer has been a global force in the underground house music scene for the past decade-plus, which is fitting for someone whose sets take you on a journey with rhythms from Colombia, Nigeria, Berlin and beyond. While she's played major clubs and festivals around the world, including all over Tulum, Mexico, Miami, Ibiza, Spain and at Coachella 2019, it's perhaps her Burning Man sunrise sets for which she's most beloved.

Now, with the global shutdown of 2020, Bakos has brought her sunshine personality, love of collaboration and joyful music to the world via Twitch with AbracadabraTV. Every week, fellow artists and dance music lovers gather virtually for the lively music from resident and rotating artists on "Magic Saturdaze," as well as yoga, meditation and music during "Self Love Sundays."

Collaboration and connection are at the core of her ethos. Her label, Abracadabra Records, launched in 2018, is another expansion of the BLOND:ISH universe. 2020 releases on Abracadabra have included the Troublemakers Vol. 1 compilation EP and two-track EPs from Canada's Gab Rhome, Paris duo and AbraTV regulars Chambord, Greece's DSF and others. Look out for a new single from the label maestro herself on Dec. 11: a mystical house collab with Rowee called "Garden Of 3Den."

And with Bye Bye Plastic, also created in 2018, Bakos is paving the path for a more sustainable global community with plastic-free, environmentally friendly guidelines for dance music events and festivals.

GRAMMY.com caught up with Bakos to chat about her latest and upcoming music, finding community online, sustainability, collaboration and more.

 
Your birthday just passed. Happy birthday!

Thank you.

I'm a Libra, too. I'm sure you know, Libras are known for being social, diplomatic, creative and other fabulous things. Do you identify with these qualities? And how do you feel being a Libra influences your creativity in your art and your music?

I didn't know that Libras are creative. My girlfriend's looking at me like, "You knew that." [Laughs.] But no, I just do my thing, you know what I mean? I didn't realize that it was potentially a Libra thing. Today, I was walking on the streets, I'm just really inspired by my surroundings. I was walking around New York and [there are] so many inspirational quotes and stuff everywhere. And I'm just so inspired by all that. I could be in Egypt, walking into a hotel and the door's creaking, and I get inspired by that sound and I'll record it. So it's really random for me. I didn't know it had to do with Libras.

So, you're sort of constantly amused, entertained and inspired by the world around you?

Yeah. I was hanging out with a lot of kids during quarantine. And I was making songs about plastic and poop and stuff. It really depends who I'm around.

Earlier this year, you officially released your fun remix of Foreigner's "I Want To Know What Love Is," the only remix they've ever approved. Can you talk about the journey behind the remix?

It was a long journey. Every year at Burning Man, I try to make a special edit for those sunrise moments. And I like it to encapsulate that feeling of being completely free—and the sunrise—in the middle of the desert with your best friends. It's just the best moment ever that exists, so I like to make an edit for that moment. Somehow, Foreigner came on and it's a super cheesy track. For some reason, I thought it would be good for Burning Man because it would encapsulate that moment. I thought it was risky because it was so cheesy, but then I realized, "It's OK, let's take that risk." And I made the edit because it was really fun to play with it and to replay the basslines and stuff.

When I played it, it was one of the last tracks at the Robot Heart set and, literally, hundreds of people took videos. And I realized after I played it that, "Wow, this is actually a track that people really connect with. And it brings back people to so many different memories." So I was like, "I want to release this. How can we do it?"

We tried so many different routes. I got a lot of nos: "No, they're not going to release it." It's not even [from] Foreigner—I was even asking my friends, "Who knows Foreigner?" And I had a bunch of friends who knew that was someone's dad or someone. So we got connected with them and they said, "Yeah, we would love to release it."

But at the end of the day, they don't own it, so we had to get the publisher to release it. And sometimes these are just people sitting behind a desk. They don't really understand. It was an edit, right, it wasn't a complete super remix. And I think some of those A&Rs, they need some EDM remix or something to make it valid. I don't take no for an answer; I just try to find another way. I think that's great advice for people, is if you hear no, just find a different way, potentially. And yeah, finally we got to the right person and we got a yes, and we got it released officially. It took a year and a half.

What's one of your other favorite edits that you've done for Burning Man over the years?

What did I do? I don't even remember. I'd have to check my computer and check my tracks. My girlfriend's like, "Do you need help?" My brain doesn't work like that. I'm so focused on the present or the future; whatever happened in the past is passé.

What are some of the ways that help you stay present or grounded? How has being present in the moment become so natural for you?

Morning rituals, for sure. Morning meditation to start off the day. It's best, when you wake up, to stay away from those distractions as much as possible. So stay away from your phone and laptop. I mean, it's really obvious advice, but it grounds you for the day. It sets up your day in the right direction.

I try to do my morning rituals as much as possible. I try to do some yoga, stretching or Pilates in the morning. I would love to get more into Qigong; right now, that's calling me. I've practiced it, but I don't have it in my daily practice. You know when you just get those downloads? I got that download, I just haven't pressed play yet. And literally, honestly, I try to stay present. I turn off all my notifications and all that stuff. I don't even use Facebook. Have you seen The Social Dilemma?

I still need to watch it, but I've heard good things.

Yeah. Watch Social Dilemma and My Octopus Teacher. I mean, those are two totally different documentaries, but very important for understanding the idea of presence. So even just walking around New York—when I'm walking on the street, I am just listening to the sounds and observing people. And that's also presence, but in a different way. So simple things like that, just being aware.

That's so true. And you're right, it is technically simple, but I think we're so used to being on our phones.

Yeah, for sure. So the whole goal is to get more in your heart, into where your second brain lives, your intuition, which is near your solar plexus. And right now, as humans, we're so in our heads, which is just really top layer, where we're constantly distracted. And that's the furthest away from our true essence. So it's about turning those things off so we can get deeper into ourselves.

You've remixed a lot of great tracks and a lot of really different stuff—Fela Kuti, Black Coffee and Kaskade with Sabrina Claudio, to name a few. How do you typically approach a remix? And what do you feel is the BLOND:ISH touch?

[Laughs.] Honestly, if I like the track, [I'll remix it]. Fela Kuti is such an inspirational character in so many ways. The BPM was so hard to work with on that track, but I was like, "F*** it," because it has such a positive message and he's such an incredible human being that I was inspired by that. And also the whole idea of Africa and the drums; that inspired me.

And then for the Sabrina Claudio remix, they were like, "Oh, they want to release it in two weeks. Can you do a remix in a few days?" And this was at the beginning of quarantine, when there were no clubs, nothing. I was just at home quarantining. And I thought, "The only place you can really listen to music is at home and in your car." I was inspired by the fact that people like to escape from their house and go take a joyride in their cars, so I wanted to make a remix that sounded good in a car. Also, it's that kind of thinking, what's relevant to me in that moment.

I'm working on a remix right now for Christmas. Universal's doing some sort of Christmas album, so I'm remixing an old Temptations track. I remember the Temptations because my parents used to listen to them, and I'm inspired by those really nice basslines they had. I was listening to music all over the house, so I'll make it sound like something you'd like to listen to in your home.

I love that. BLOND:ISH beyond Burning Man, beyond the club.

That's great. Actually, that's a good tagline. I like it.

What's your favorite part about collaborating with other artists?

My favorite part of collaborating is the unknown, where it's going to go. It's like at Burning Man. The reason why Burning Man is so special is because everyone is coming there, sharing their passion or their arts. You'll have the Orgasmatron and then you'll have someone that's really inspired by, I don't know, bourbons or tantra. And they're all living, camping beside each other, and they're interacting. From there comes all the spontaneous moments. That's what art is. It's mixing two creative people.

If you draw two circles, each circle is a collaborator. And there's a part of them that overlaps, and that overlap is unknown. That, to me, is where the magic happens. That's why I love collaborating with other people because you don't know what's going to come out of it. You trust the process because you love what they do, you collaborate with people that you respect and that you're inspired by. So out of the collaboration, new things are born. And you had no idea, you just trusted that process.

Obviously, Burning Man didn't happen this year due to the pandemic. It was just in our hearts. In its absence, what element of magic from the Playa do you feel society could use most right now?

You don't feel lonely at Burning Man. No matter where you are on the Playa, you just feel together; it's one unit. And [there are] 80,000 people there. You feel you all have similar goals and it's all positive. I'm generalizing, but it's really that togetherness, the unity feeling, I guess. And right now, in this world, I'm very optimistic, but things feel so f***ed up and like there's no way out. I hate to say that, but at Burning Man, you don't feel that. You feel everything is going to be OK and that we're all in this together. I feel that's definitely what we can use in this world right now.

I feel like I live in a bubble and I want to make this bubble the size of the world so every human can really feel that freedom and happiness. It's one of our rights. That's what we're trying to do with AbracadabraTV on Twitch and stuff. We're really building the community that way so that they get all those positive reinforcements and those tools. And happiness, ways to feel happy, and music. We go live on Saturdays and Sundays on Twitch, and when we're not live, there's a community gathering on our Discord. There are all sorts of different channels on our Discord: There's a general channel, one on music, on weed, all our different interests. And we talk there when we're not live, so we're still hanging out.

That's where we share a lot of mindful practices, just to hit the messages [from the Twitch programming] home. I've noticed that a lot of people introduce themselves and share they are having mental health issues. And they really find Abracadabra to be a safe space where it actually brings them a little bit of breathing space, out of their mental health issues. I'm all for helping with that.

Wow. That's really powerful. With AbracadabraTV and everything you're doing on Twitch, what has it felt like to have that space to share your music and your message while not being able to do live events and to connect with people in person?

It's such a breath of fresh air. Because if this never happened, I would have never discovered this. I'm so grateful to have discovered it and to actually witness it. Being so connected to the community when I'm playing live—listen, it's amazing, that feeling. And I know DJs miss it very, very much. But honestly, when you're playing a gig, you don't interact with the crowd. You can't get instant feedback. Twitch has chat, which is instant feedback. You can basically have a conversation with your community while you're playing. The conversations they are having online can dictate how your live set progresses and evolves. So it's super cool. The community has never been able to speak with the artists while they're DJing or be connected so closely. That's been an amazing discovery during—whatever this is called—2020.

The thing that is 2020. In addition to the weekly Twitch content, you also hosted the two virtual Abracadabra Festivals. What was the most fun part of the fests for you?

The most fun part, honestly, was being live in the studio in L.A. with the production team, and Channel Tres, Paris Hilton, Diplo, everyone coming through. And everyone just being happy to be a part of it and to be a part of that bigger message. The second festival, we decided to do 80 hours—I don't know why—in a row. It was very exhausting.

But when we were in the studio and everything was just running and we were live and there [were] millions of people watching, I was like, "Wow, it was all worth it." And then getting the feedback from people from all around the world, friends and people that just discovered us. And again, I got that sense of unity for a second. And unity, if you want to backtrack, is one, right? And so this presence, everyone being completely present, also equates to unity as well—they're all in the same space.

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I've experienced those moments on Twitch where the chat is really fun, the music is really good and I'm dancing with my cat. I never expected a livestream or the internet to be a place where I could really feel present.

The one vibe.

Yeah, it's cool.

It is, right? I'm trying to show the other DJs. Because there's a bunch of DJs that are really not into streaming at all and everyone's different, of course. But I have a feeling that a lot of DJs just haven't gotten that experience, of the chat on fire and all the goodness, of that one vibe on Twitch.

I wonder what the future looks like when we're able to gather again at festivals and in clubs. It would be really interesting to see if artists do more livestreams, where people that can't physically come to the festival can still feel like they're a part of it, too. Do you have any idea of what you'd want to do?

Want me to tell you the future? I'll tell you how it is going to work. So physical events are going to come back. And you have the people that buy tickets and will be there. But you also have another layer, the livestream component. So you have another revenue stream now, where you're going to be selling tickets to the people around the world. For instance, Tulum is open in January, as of now, so we're planning a physical event, obviously reduced capacity, and we're also planning a livestream. So we're going to sell tickets to that as well, for the people that can't be there because many people are not going to travel to Tulum this year, especially from Europe and stuff.

And then, VR is actually getting a huge push because of COVID, and it's all these different worlds. You can come as an avatar to the event; we can build an Abracadabra world in VR. And with a drone, you can control cameras at the event. There are all sorts of different experiences you can have around this one event. And [there are] also ways that—we haven't figured this part out yet, but we're working on it—the audience at home will be able to interact in the physical event somehow.

Read: Bye Bye Plastic: BLOND:ISH, Annie Mac, Eats Everything & More Advocate For Eco-Friendly Parties

To the point of raving in person again, I want to talk about Bye Bye Plastic, because if we want to keep partying, we need to do it in a way that's sustainable. Can you talk about how you are approaching sustainability at events? I'd also love to hear about the initial experience of getting a bunch of DJs on board with the Eco-Rider?

Yeah. I mean, we're trying to just produce the least amount of waste as possible and also being conscious about any fuel we're using to minimize the footprint. We think about the whole circularity of the sustainability process—any waste we produce, what are we doing with each and every thing. Like cigarette butts, where are they going after we collect them? And the compostable cups, where are they going? There isn't any plastic at our events, but even if [there are] bottle caps ...

At our last Tulum event, there was something little that was plastic, and we made sure to repurpose everything. We always make sure it goes to the right place. Even when we do a beach clean, we don't just put the plastic in a recycling bin. We figure out where it's going and make sure it's processed properly because the waste management systems are not trustworthy right now, so we handle it all ourselves.

So [there are] a lot of things that happen in the background with the beach clean. It's not just you show up at the beach, pick up some garbage and that's it. We take inventory and we distribute it properly, so it's upcycled. There's a really cool machine that they've developed in Tulum called Petgas that we're working with. Basically, you can throw any grade of plastic in it and it creates some sort of clean fuel. It's a great collaboration because that will create wealth for the locals.

And your question about the DJs—I mean, listen, I had an assistant last year when I had extra cash. And we had this strategy where it was like, "OK, well we know all the agents, managers, DJs and business. Let's reach out to every single one of them. Let's start a movement." We spent six months getting everyone situated and organized, and then we did a viral push with the video. And that was that. Now we're expanding with more DJs. And working with more agencies and artist houses that have a lot of DJs, so you get 50 artists at a time, not one by one.

I don't know how many times I've wanted to cry leaving an event and walking over crumbled plastic water bottles. The plastic-free Eco-Rider is so smart and seems so common sense. But it is different than the status quo. Were people excited about it?

Yeah, totally, people are excited about it. But then there's a lot of work that's babysitting, basically. When you go to a gig, the DJ doesn't really have time to make sure about all that stuff. So the logistics team, or whoever's helping with the gig, needs to make sure a week before—there's a whole bunch of steps to take care of in the babysitting process.

Right now, there are people doing parties at home, safely or however they're doing it. We want to create a culture of people not buying the red plastic cups, so we're creating a guide for the U.S. of what the alternatives are and how to do a plastic-free event for small private parties and stuff. I noticed people just don't know what to get.

Can we talk a little bit about your label, the other side of Abracadabra? What do you look for in an artist or a release for it?

Well, this is changing right now. Typically, we had a certain vibe, but now there are a lot of artists that come through ABRA TV that are super, super talented and have different styles. It's not just about a genre anymore, it's about the message. So we're expanding that horizon to a positive message with the music.

What BLOND:ISH releases can we expect in the next couple of months, beyond the amazing Christmas track you mentioned?

I did a remix for Sony of [Ethiopian singer] Aster Aweke. It's a really emotional track. You don't understand the words [unless you speak Amharic], but when you feel it, you get the emotion out of it. It's another super cool car track to listen to in your car or dance to in your backyard. That's coming out next. And then I have a release, an original track, with a female vocalist coming out on Spinnin'. It's called "Waves." I don't know when it's coming out though, but probably in a month or two.

And what vibe is "Waves"?

It's very vocal and [features] a lot of piano chords. When you hear the piano chords, it just instantly makes you smile. That kind of vibe.

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