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JonTheProducer

Photo: JP Cajina

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JonTheProducer On Being Ready For An Artist Credit jontheproducer-being-ready-artist-credit-debut-single-doctor-smash-hits-interview

JonTheProducer On Being Ready For An Artist Credit, Debut Single "Doctor" & Smash Hits

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JonTheProducer chatted with GRAMMY.com about the stories behind his biggest hits—including with Camilo, Becky G and J.Lo—his new single "Doctor" and going from producer to artist
Lucas Villa
GRAMMYs
May 11, 2021 - 11:12 am

Latin music hit-maker JonTheProducer has made multi-platinum smashes for artists like Colombian singer/songwriter Camilo, Nuyorican icon Jennifer Lopez, Mexican popstar Thalía, and Chicana singer Becky G—and now he’s making a move for the spotlight. Following in the footsteps of heavy-hitter producers like Timbaland and Tainy, Jon Leone is stepping out from behind the console and stepping forward with an artist credit on his stellar debut single, "Doctor," featuring Mau y Ricky, Prince Royce, and Piso 21. The move is something he feels he’s finally ready for. 

"A big part of being a producer is being at the service of other creatives and artists," Leone tells GRAMMY.com. "Sometimes you have to hone your vision a bit towards the artist and refine something that you think is cool or too different to what they want to hear. I feel like I'm finally in the position to go full-out into all my instincts."

As a French-American musician of Jewish descent, Leone is not your typical Latin music producer. It's thanks to his work with the Latin artists in his life like Camilo and Venezuelan duo Mau y Ricky that Leone found his groove in the genre. And the work has paid off—Leone won his first Latin GRAMMY Award in November for Best Pop Song with Camilo, his longtime collaborator, for his breakthrough hit "Tutu." (Later the album featuring “Tutu,” Por Primera Vez, would earn a GRAMMY nomination.)  A few days after the Latin GRAMMY victory, Leone announced that he signed a record contract with Good Family Group in a joint venture with Sony Music Latin.

In an interview over Zoom, Leone chatted with GRAMMY.com about the stories behind his biggest hits, his new single "Doctor" and going from producer to artist.

You've written a lot with Camilo and Mau y Ricky. What's the experience like working with them?

It's one of the biggest blessings of my life. When I met Mau y Ricky and Camilo, it was just like the most natural thing. Working with them, I don't feel like it's work. I feel like I'm going to hang out with my friends doing something I love. They respect their craft so much that it makes me feel like I want to deliver even more. It's a perfect blend of love, trust and a great work ethic. If it wasn't for them, I would probably still be serving coffee. They taught me so much. They taught me how to listen properly. Also in my personal life, they really guided me a lot when I was lost. I owe everything to them.

Where did the idea come from for Becky G and Natti Natasha's "Sin Pijama"?

We were in L.A. with Mau, Ricky, and Camilo, and these two other writers, Nate [Campany] and Kyle [Shearer]. It was the first session I had where the artist was going to show up later on and hear what we were working on, so I never really experienced that time crunch. I was nervous. Ricky was like, "Dude, don't be stressed. Remember we're here as a team. We're going to get through this." When he stepped out, I went through my hard drive and found this one idea that I had started that was just a kick snare and the [intro melody to "Sin Pijama"], and then I just fleshed it out. I added a bassline. I added this kind of cajón thing. I was so thankful. I don't know what happened in that room. God was definitely present there. It was definitely a magical moment. Everyone came in and, I say, within 30 minutes we had the chorus. Mau just sang literally three-quarters of the chorus improvising, and we were all like, "Yo, that's it." The rest is history.

The song was recently certified 38-times Platinum. How did your life change after that one?

It definitely changed because I finally got some credibility. People felt that I was capable of pulling my weight. I definitely felt more confident in myself. Doors opened. I wasn't so stuck with the imposter syndrome that I didn't belong. I was like, "I can actually do this." Thanks to Becky and Natti, and everyone at Sony and [Raphy] Pina's team. Without them, I would still be trying to figure out how to pay for rent.  

Thalía and Natti Natasha's "No Me Acuerdo" hit a billion views on YouTube. What was that writing session like?

There's a songwriting community inside Sony called Sony Secret Sessions that's headed by Alejandro Reglero. That was one of those Sony Secret Sessions. I remember specifically that day—it wasn't easy. That day wasn't like you sit down and within an hour you have a song. I remember Mario Cáceres and Oscar Hernández were like, "We need to do something unique." They did this clap after singing the chorus. I'm not kidding, the second after that clap hit, it was like clap-on lights. All of a sudden, everyone's energy lifted up. All the writers were on the same vibration. I was gunning it with the track.

How did Camilo's "Tutu" song come together?

We were in Camilo's living room on the floor. Richi [López] had some chords with this kalimba sound. A lot of times when writing, sometimes you just say words over and over again until something clicks. Camilo was going around like, "yu-du-tu," and then he said, "tu-tu-tu." We all laughed. He said, "No, we can't do that." Cami reminded me that I said, "No, you should do that. It's funny as f*ck." He was like, "Bro, we can't make it tu-tu. That's weird." He tried it out, and he was like, "Oh sh*t!" Cami being the mastermind that he is, within an hour, had the whole song fleshed out. We were stuck on small speakers on our laptop on his floor just figuring out the track. That night Richi went home and recorded a couple of extra guitars. 99 percent of what you hear in the final version was done that night.

What did you think when Shakira remixed the song with Camilo?

That was wild. I was not expecting that. Anytime we get an opportunity to bring women in our records, I'm always about it, because I feel like if you're not, you're alienating half the fan base. And for it to be Shakira, who is such a titan. That for me was the first "holy sh*t" moment because Shakira was someone I remember I grew up listening to, like hearing her on the radio with "Hips Don't Lie," "She Wolf," and all those records. And for her to want to hop on something we did, that was crazy.

How did it feel to win the Latin GRAMMY for Best Pop Song?

That was crazy. Because of the pandemic, we didn't really get to celebrate in person, so we were just all together at the house with the family. I always pray, but I never get my hopes up too much because you don't want to be left bitter. When we heard our names called, I'm pretty sure I blacked out. I see videos of us celebrating. I don't remember anything. I just remember the five minutes after that when everyone calmed down, I was like, "Oh sh*t, it happened."

Another big hit last year was Jennifer Lopez's "Pa' Ti" with Maluma. How did that song come together?

That was also a Sony Secret Session. That was a wild one. Being that J.Lo's team was so far ahead with her releases calendar, we had been sitting on that song for about a year. Everything lined-up. There was this moment where her team was like, "We're ready for it to come out." It went from a year of having that song on my hard drive to within three months, we had Maluma's vocals on it. We had the mix, master, the revisions, and the version for the [Marry Me] movie. It was incredible. And J.Lo being the superstar that she is, the moment she was on it felt like it was guns blazing.

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How did you assemble the all-star roster for your single "Doctor"?

That was a record done by all these weird moments lining up. We were actually in a session with Prince Royce years ago. At the time, Royce already had a bunch of singles lined-up. Mau y Ricky already had a bunch of singles lined-up. Artists reached out to us to release it, but we didn't want to give that song away just for it to come out. Thanks to Mau y Ricky we were able to open that door of friendship with Piso 21. Once Piso 21 hopped on the track, around that point we had already closed the deal with Sony and Good Family, and the rest was history. During the year of the pandemic, we went from the song being on a hard drive to having three of the hottest Latin acts right now. That was one of those highlights of my life for sure.

The "Doctor" music video is your first time being seen as an artist and the funny thing to me is that the first thing we see is your blurred-out booty.

[Laughs]. A few days before the shoot, I'm told, "You know how you have a bathtub scene. We're going to have a scene before where you drop your towel." I'm like, "Oh sh*t, I should've definitely worked out for this." This journey is definitely one where if you try to plan it, you're going to go wrong. It's best to just ride the waves when they show up. I'm so grateful because part of my personality is being goofy, acknowledging that I'm not Maluma, or like a six-pack Brad Pitt guy. I like that my first intro to being an artist is me dropping a towel and being like, "Hey world, this is who I am."

What can we expect from you next?

I'm definitely doing things that I don't think the Latin industry has taken advantage of. There's so many diverse palates in Latin music and especially when it's interpreted through some American ears, there's so many avenues to go. I'm really excited to share that kind of new palate to the market. 

Learn about the Recording Academy’s P&E Wing here and follow them on Instagram. 

Relive Ellas Y Su Música: Chiquis & Dolly Parton Perform "Jolene" And Other Performances From The Historic Night

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Camilo 

Photo: Cristian Saumeth

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Meet the First-Time GRAMMY Nominee: Camilo meet-first-time-2021-grammy-nominee-camilo-talks-latin-pop-stardom-career-highlights

Meet the First-Time GRAMMY Nominee: Camilo Talks Road To Latin Pop Stardom, Career Highlights & Working With Wife Evaluna

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Camilo also spoke to GRAMMY.com about his breakout past year, going viral on TikTok, and working with superstars Shakira and Bad Bunny
Lucas Villa
GRAMMYs
Mar 12, 2021 - 5:34 pm

Camilo had the breakthrough new acts dream of when he made the move from songwriter to artist last year. After flirting briefly with fame in Colombia as a young teen singer, Camilo was dropped from his label with only two albums under his belt. Years later, he gave full-time songwriting a shot when he joined his future brothers-in-law’s, Venezuelan duo Mau y Ricky’s, music sessions. Together, they had a hand in writing hits like Becky G and Natti Natasha's 13-times Platinum "Sin Pijama." Later, Camilo even broke out on his own to co-write smashes for Bad Bunny, Anitta, Karol G, and Lali.

In late 2018, it was Mau y Ricky who were a catalyst for Camilo’s career as an artist when they thrust him (and his signature handlebar mustache) into the spotlight with a vocal feature on their global hit "Desconocidos." Fresh off that success, Camilo signed a new record contract with Sony Music Latin in early 2019. His breakthrough single "Tutu" with Pedro Capó received a co-sign from Colombian superstar Shakira when she jumped on the remix. The song only further propelled Camilo into popstar status; His music became like a breath of fresh air in the Latin music industry dominated by flashy reggaeton with his fusion of romantic, bubbly pop songs and reggaeton influences. 

In 2020, he continued to work on his artistry and his quirky niche between Latin pop and reggaeton. His efforts resulted in his third album, Por Primera Vez, which feels to him like his debut. The title track is a duet with his wife Evaluna Montaner, who he married right before the COVID-19 pandemic. (While in quarantine with Evaluna, the videos they posted dancing to his songs went viral on TikTok. He's the most followed Latin music artist on the platform with over 22.1 million followers.)

Just two years after “Desconocidos,” Camilo, now an artist who boasts millions of views on YouTube, earned his first Latin GRAMMY nomination and win as an artist: Best Pop Song for "Tutu." The Colombian musician was still taking in the win when he found out Por Primera Vez is a nominee in the Best Latin Pop or Urban Album for the 2021GRAMMY Awards show. 

"It was a mind-blowing moment," Camilo tells GRAMMY.com about hearing his album called out as a nominee. "As a team, we were still processing the blessing of winning my first Latin Grammy. I didn't have time to process that and then boom! The nomination. It's a great honor."

In an interview over Zoom, Camilo chatted with GRAMMY.com about his nomination, working with Bad Bunny, and his new album, Mis Manos.

What's the difference between writing for yourself and writing for another artist?

It's completely different. It's about the spirit that you put into the song. Songs are like pictures of the soul. When I'm writing with another artist for their project, I want to be a channel for them to take out from inside of them those things that they needed new eyes to see. When I'm writing for myself, I'm diving into my own essence and identity.

You wrote with Bad Bunny on "Si Estuviésemos Juntos." What was that experience like?

I really admire Bad Bunny. I love his music. I think he's one of the greatest. I'm there as a songwriter because of Tainy's generosity. I've been working with Tainy for a long time. Tainy took from one of the musical ideas and textures that we were recorded before in another session. He decided to use that as part of the creation of the vibe of "Si Estuviésemos Juntos." I would really love to say that I wrote the lyrics and the melody with Bad Bunny in-person, but I didn't. I would love to do that sometime. I'm very grateful to Bad Bunny and Tainy for letting me be a part of that.

How did your life change after releasing "Desconocidos" with Mau y Ricky?

That was the first music video that came out with me as an artist after like four or five years of being in the studio and writing and producing anonymously. It's one of their biggest songs and one of my biggest songs. It opened up my thirst of pursuing a career in the music again, not only in the studio but to be out there.  

Por Primera Vez was your reintroduction to the music industry. How do you feel about the album being nominated for a GRAMMY?

This nomination is something that's really important to me. Por Primera Vez is a body of work that represents me. For it to be nominated as one of the favorite Latin albums during a difficult season for humanity with 2020 and the crazy s*it, it's an honor. It's a confirmation that I was doing the right thing. [This album] was honest. It was full of passion and love.

What did you learn from Shakira when you worked on the "Tutu" remix with her?

I learned a lot of things. She's all the time focused on the little details. She pays attention to the details as if her whole career depends on those little details. Not only working on the song, but also when we performed it live at the closing of the David Cup Finals. I was watching her pay a lot of attention to the lights, to the cameras, and to the volume. I was taking notes in my head. I was like, "Oh my God, I can see why she's so big."

What were you thinking when you won the Latin GRAMMY for Best Pop Song for "Tutu"?

That was a beautiful night. It was a great surprise because that was the first Latin Grammys where I was nominated as an artist. The year before I was nominated as a songwriter with a song ["Querer Mejor"] I wrote with Juanes and Alessia Cara. The first time you're there and you're introducing yourself as an artist and you receive this award that you've been dreaming about since you were a child, it was very inspiring. For the industry and your colleagues to let you know that you're one of their favorites and to recognize the effort and the pursuit of excellence that you're doing with your music, that was a great compliment for me and my career.

Ricky Montaner [from Mau y Ricky] told us that he busted his lip while celebrating your Latin GRAMMY win.

[Laughs.] There's a video of that moment too! I saw it. My family was screaming and jumping around. During the hugs, he was biting his lip and then that happened. He was like, "Bro, I broke my mouth because of your Grammy, but I'm so happy that you won."

How different was it to make Mis Manos versus making Por Primera Vez?

Por Primera was like a first seed. With [Mis Manos], I'm looking into the deepest roots of who I am, who I have been, and who I want to be. This album is all written, produced, organized, played, recorded, and delivered with my hands mostly. It's a collaboration of a couple of friends that have been there for me. It's all about trusting what God had put into my hands.

"Machu Picchu" is your second song with Evaluna. What's the experience like to make music with your wife?

It's awesome. It's beautiful because she's not only my wife, but she's my favorite artist. As her husband, I really enjoy watching her be excellent. But as her No. 1 fan in the world, I really wanted to see Evaluna in a sexier song. She's so sexy and she's proud of it. She wanted to show that and share that. It's an honor and I really feel glad that I'm the one who can be present next to her showing that side. The people received that video with a lot of love.

Tell us about the ranchera song "Tuyo y Mío" that you made with Los Dos Carnales.

Regional Mexican music is Mexican, but in Colombia, we all feel that it is our own too. Mariachi music, Norteño music, boleros, and ranchera, we feel that it's part of our identity too. I grew up listening to that. My parents celebrated with that kind of music all the time like during Christmas. I really needed to explore that sound because I was curious. I love it. I enjoy it. I consume regional Mexican music all the time. In a way, I wanted to honor the way Mexico has warmly received and welcomed my music in their houses and their lives. This is like an homage to them.

@camilo

Me babeo con mi esposa. Delicia! Guapa! Churro! ROPA CARA!

♬ Ropa Cara - Camilo

Your songs have gone viral on TikTok. What do you think about your music connecting on there with millions of people?

TikTok is a huge social media platform. In this pandemic, people needed something like TikTok to celebrate or not take life so seriously. My music was part of those excuses that people had to laugh and dance and celebrate life. Part of the success of my last album Por Primera Vez was because of TikTok. People were in their houses facing a lot of challenges and intense moments. Maybe their favorite moment of the day was opening TikTok to dance to my songs from this album. My songs through TikTok were like a refuge for a lot of people who were facing dark times, including myself. This pandemic was a huge challenge for me, my marriage, and my family. My songs were my refuge. 

Fito Páez Looks Back On His Influential Albums, Talks Love, Astrology & Inspiration Ahead Of 2021 GRAMMY Awards Show

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Artwork featuring Jonah Xiao, Niña Dioz, Mabiland, Georgel, Villano Antillano

L to R: Jonah Xiao, Niña Dioz, Mabiland, Georgel, Villano Antillano

Illustration by Lauryn Alvarez

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5 LGBTQ+ Latinx Artists You Need To Know 5-lgbtq-latinx-artists-you-need-know-music-list

5 LGBTQ+ Latinx Artists You Need To Know

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Ricky Martin, Kany García and Joy from Jessie & Joy aren't the only LGBTQ+ artists bringing visibility to the community, here are five more artists on the rise you should know about
Lucas Villa
GRAMMYs
Jun 1, 2021 - 5:24 pm

Artists in the LGBTQ+ community aren’t just continuing to break ground in pop music’s heavily heteronormative landscape, they are making moves towards the forefront. A turning point in the past decade was Lady Gaga, who is openly bisexual, taking her queer anthem "Born This Way" to the top of Billboard's Hot 100 chart in 2011. Lil Nas X is the latest artist to bring queerness to the masses through his performance on Saturday Night Live last month. The openly gay singer and rapper brought the unapologetically queer music video for "Montero (Call Me By Your Name)" to life onstage at Studio 8H with a stripper pole and a team of all-male dancers. Artists like Lil Nas X are helping queer representation reverberate through the music industry and it's something we're seeing within the Latin music world, too.  

More Latin artists in the LGBTQ+ community are embracing the ways their identities intersect with their culture, despite the machismo embedded in its roots. A major cultural touchstone for the community was when Ricky Martin, a massive global pop star who began his career singing in Spanish with Menudo as a child, came out as a gay man in 2010. The GRAMMY and Latin GRAMMY winner has continued to crank out hits, including the Billboard Latin Top 5 smash "Vente Pa’ Ca" with Maluma, after that personal revelation, showing that Latinx communities may be becoming more open to the LGBTQ+ community. While more space is being created for LGBTQ+ folks within Latinx communities, there's still a ways to go for the culture and Latin music industry as a whole—more needs to be done to dismantle the machismo that has historically put down women and queer people and continues to inhabit the industry. Since Ricky Martin’s coming out, many more artists like Puerto Rico's Kany García, Jesse y Joy's Joy Huerta and Spanish pop star Pablo Alborán, have become public about their sexualities, and there seems to be much hope for a more inclusive future in the industry.

Case in point: it was incredible to see the big three categories, Album of the Year, Song of the Year, and Record of the Year, at last November's Latin GRAMMY Awards filled with entries from Martin, Huerta, García, and Alborán. The LGBTQ+ Latinx representation was strong and we're continuing to see more of it this year with younger artists like Demi Lovato, who intersects both the pop and Latin music worlds and recently came out as non-binary. In honor of Pride month, here are five more Latin music artists in the LGBTQ+ community to look out for.

Mabiland

Mabely Largacha, who professionally goes by Mabiland, is an emerging singer/songwriter and rapper from Colombia. She hails from Quibdó, the capital of Chocó region that has a predominantly Afro-Colombian population. Her breakthrough came in 2018 with the release of her debut album 1995 in which the lead single, "Cuánto Más," blends hip-hop, R&B and reggae, and tells the story of an intense romance that leads to heartbreak. There's no limit to the music that Mabiland makes as she gives reggaeton a soul music twist with the help of Colombian acts like Crudo Means Raw, Piso 21, and CIAN. In the highly male-dominated Latin hip-hop genre, Mabiland is representing intersecting identities in the industry as a Black, queer woman. And as a star in the MTV Latin America series Latin Flow, this month she will bring that intersectionality to the world.

Villano Antillano

In Puerto Rico's Latin trap scene, Villano Antillano is an emerging queer voice. The rapper from Bayamón identifies as non-binary, meaning that they don't subscribe to the gender binary of male or female. In the music video for "Pájara," Antillano can be seen presenting both masculine and feminine gender expressions and they look fierce doing it. In the queer trap anthem, Antillano reclaims derogatory Spanish terms like "Pájara" which are used to put down the LGBTQ+ community, turning those words into an empowering moment in rap. Making music in a genre that has a history of machismo, Antillano's breakthrough came in 2018 when they released the response song "Pato Hasta La Muerte" to a rapper that used a queer slur in their diss track. Expect Antillano to bring more color to Puerto Rican rap with their next single "Muñeca" that's due out later this month.

Niña Dioz

With artists like Gera MX and Alemán, Mexican rap is making more noise around the world this year. Niña Dioz is a queer pioneer in Mexican rap who hails from Monterrey. Her career spans over a decade since making her live debut at South by Southwest in 2009. Dioz expanded her reach in 2018 when she teamed up with Nacional Records for her breakthrough album Reyna. In honor of Women's History Month in March, she released her latest LP Amor, Locura y Otros Vicios. With hip-hop's history of excluding women and queer people, Dioz more than makes up for that. With Mexican pride, she teamed up with Mexican rapper Hispana in "Mezcal" that gave the rap a ranchera music twist. In the music video for "Último Perreo," Dioz spotlights people in the LGBTQ+ community who are living their best lives in the club.

Georgel

Along with Mabiland, Georgel is another queer artist who is pioneering the Latin R&B movement. The two collaborated on his song "Demasiado Bueno 2.0" for this year's Claro EP. He dropped his debut EP on Valentine's Day after a year of releasing R&B bops en español like the sensual "Adrenalina" with Colombian rapper Nanpa Básico and the serene "Casa" with indie artist Katzù Oso. In 2019, Georgel teamed up with Mexican act Raymix and Colombian singer Esteman and became a part of a queer summit of Latin artists. The trio of openly gay artists covered Mexican flamboyant icon Juan Gabriel’s classic track "El Noa Noa" with the late Celso Piña and the Mexican Institute Of Sound. Georgel recently teased his next EP Oscuro with his recent single "Desilusionándome" featuring Immasoul and Ferraz.

Jonah Xiao

Jonah Xiao is one of the newest artists in the LGBTQ+ community who is making a splash in Latin music. The singer/songwriter hails from Chile and on his father's side and also represents the Chinese community that's prominent in the northern part of the country. In his debut single "Inhala Inhala," Xiao blended '80s-inspired synth-pop with elements of Latin trap. In a major moment for queer representation in Latin pop, Xiao teams up with fellow queer Chilean singer Dani Ride for his latest single "California Santiago." The dreamy duet is accompanied with a music video that features Xiao and Ride sharing romantic moments along the coast of Chile’s capital. There’s no doubt sky's the limit for this recent Warner Music Chile signee.

Telling Our Stories: Mxmtoon, Tyler Shaw & Taku Hirano Talk Experiences In Music Industry

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Nathy Peluso

 

Photo: Leo Adef

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Nathy Peluso Talks 'Calambre' & 2020 Latin GRAMMYs nathy-peluso-interview-calambre-2020-latin-grammys

Nathy Peluso Talks 'Calambre' & 2020 Latin GRAMMYs Debut

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Just days away from her Latin GRAMMY debut, the Argentine singer talks to GRAMMY.com about her eclectic album, establishing her sound and more
Jennifer Velez
Latin GRAMMYs
Nov 17, 2020 - 7:06 pm

Nathy Peluso is days away from making her Latin GRAMMY debut, and, understandably, she's excited. On stage, the Argentine singer-songwriter is a jolt of energy—her dance moves and improvised body movements could be a show of their own.

On a Zoom call from her home in Argentina, Peluso, dressed in loungewear, unveils a relaxed demeanor. At the heels of her first performance at the 2020 Latin GRAMMYs, where she is set to share the stage with Argentine icon Fito Paez and is also nominated for the first time—she's up for the Best New Artist and Best Alternative Song categories—she is eager, even if circumstances will be different. This year, due to COVID-19, the Latin GRAMMYs will not return to their usual broadcast home, Las Vegas, and will instead be based in Miami with performances based all over the world. 

"It is something that I did not expect at all. It is an experience that I want to take care of and that I want to pamper with my heart because I know that it will be something to remember," she says. 

The singer, who moved to Spain as a child and went on to study physical theatre, has placed that same kind of thoughtful care into her first full-length album, Calambre, meaning electric shock. On it, Peluso, a fan of Dr. Dre, Missy Elliott, Earth, Wind & Fire, jazz, and bossa nova, among other genres, shows a dislike for genre boxes; The album features salsa, R&B, hip-hop and classic Argentine pop sounds. The singer researched every genre she featured to make them "sound organic and genuine," she says. If she's going to take on a genre, she has to do it right, she feels. 

But Peluso makes it clear—she does not define her music, she lets the music define her. She talks with GRAMMY.com more on how she lets the music speak for itself, growing up an immigrant in Spain, her debut album, being nominated for a Latin GRAMMY for the first time, and her performance at the show. 

First of all, congrats on your nomination. Where were you when you got the news?

I was out. They called me on the phone and it took me by surprise. I started running around on the street. I called my mom. I did not expect it, really. It was like a very unexpected call for me. I wasn't waiting to see if they would tell me something, I did not expect it at all.

Was your mom the first person you called? What did you tell her?

Yes. I thought she would be very excited. I told her the news. I said, "Mami, mami, I'm nominated for a Latin GRAMMY." And she said, "Wow. Nathy, that doesn't surprise me, because you deserve it." She said very nice things. It was an exciting moment.

You’re nominated for Best New Artist. That’s big. What does the nomination mean to you?

For me, it means [a lot coming] from the music industry, from the academy, from my peers. Like very important inspiration for me to push forward and continue to represent Latin music with a lot of love. For me, it gives me a sense of pride and honor to be able to be there representing so many musicians, our culture, our music. It’s incredible.

What was the process like creating your debut album Calambre?

It was a very organic process. Songs started coming out melodies I was recording and I was sketching them out until I figured out how to evolve all of them. I knew I wanted it to be called Calambre from the beginning because I came onto a very inspiring, energetic point. It was interesting because it was very powerful learning that I did professionally and personally. I learned a lot and had to face several new situations, I worked with artists and musicians that I admired a lot. It was artisanal work because there was deep research around each musical genre in which I embarked in on the album because there are many. It was a very delicate and interesting process that I came out of very enriched.

What did you do to learn more about each genre?

The truth is, I embarked on research that also included finding the people who represent the genre, arrangers, musicians, or producers, to also give credibility to that sound from someone who has a lot of experience working on it. The wind arrangements or the salsa arrangements, for example in “Puro Veneno.” If I was going to do a salsa track, I wanted to do it for real. The whole band behind it, the arrangers, the choristers, all are from Puerto Rico. The song is played live in Puerto Rico. That was a learning experience, getting information about the roots of each genre and also being able to do the artisanal work which can be challenging because the truth is, I felt it as a challenge to do all those genres that are not normally heard in Spanish, like hip-hop or the neo-soul or certain ballads. Making them sound organic and genuine in Spanish, in Castilian, that was a task I learned a lot from as well.

You've talked a lot about your love for different genres. You wanted your debut to be something that really shows who Nathy Peluso is?

With Calambre, it was no more than just intention. My intention was not to do something homogeneous, to represent me as only me and my persona because, really, I organically improvise my persona. The music is what guides and represents me, I don’t represent it. I found it interesting letting myself go through music, and then have that represent me as Nathy Peluso and my sound.

I was never afraid of it not sounding homogeneous between all the songs or how can I make people know me with this album? No, I just flowed, I did everything I felt I had to do musically speaking. I wrote all the lyrics with what I felt I had to write them, regardless of respecting a rule or something, I just wanted to flow.

In the root of that as well, I let go, I trusted, I put confidence in the music and in my fans so that it accommodates and settles as it has to settle. The search was not so much as towards my ego or towards my persona, but towards making good music that represents music, that pays respect and worships music and I contributed a grain of sand so that many people enjoy musical quality.

Read: Meet This Year's Best New Artist Nominees | 2020 Latin GRAMMY Awards

You’re an animated performer. You studied physical theatre. Do your studies influence you as a performer?

Yes, without a doubt. I believe everything we learn throughout life influences us, be it in our studies or in life experiences. It’s obvious, it makes me a better version of myself because it is something I learned and it helps me access —obviously, we can all get to that point, but certain doors have to be unlocked, certain doors [have to] open to access all that. Above all, to me, to my career, it taught me the incalculable power of improvisation and the power of movement, of body expression, of what we can say at the root of a persona; It nurtured me a lot and gave me tools to be able to defend certain things on stage.

You were born in Argentina, but as a child, you moved to Spain with your family, how did that affect you musically?

I do not know. I feel that I got to know many cultures. Being an immigrant, I linked up with many [other] immigrants who brought me closer to salsa, for example, Colombians. Many Colombian friends taught me to dance salsa. I had the opportunity to be in a Cuban choir for many years, learning from Cubans. Then my schooling was at Alicia Alonso's high school, who was a well-known Cuban dancer, and all my teachers were Cuban too. It gave me the rare opportunity, because I was in Spain, to connect with a deeply rooted Latin world because the people who had left their [countries, had] roots and had to promote them elsewhere. I learned a lot about the Latin culture and it made me look for a great friend, a great partner in music. Perhaps for a girl emigrating, it is something a bit difficult. Having music always accompanying me made me like having a faithful friend who never left me.

In the album you have a song dedicated to Buenos Aires, was it important for you to include the song honoring your homeland?

Yes, the truth is that it was a name that came up after making the song. It was not on purpose, but it sounded so much to me like the city, it sounded so much like the sound of nostalgia that it reminds me of my roots, that I decided to give it this name. Because I felt that many people, by closing their eyes and listening to that song, could travel wherever they wanted, because the sound is like a time machine, like the sound of beautiful nostalgia, the sound of feeling part of something. Obviously for me, when I closed my eyes, I listened to my city, it was something special, a special ritual.

You’ll appear at the Latin GRAMMY Awards, and I know they’ll be different because of COVID-19, but is there something your most excited about?

I am very excited because I am going to perform. It is something that I did not expect at all. It is an experience that I want to take care of and that I want to pamper with my heart because I know that it will be something to remember. It is my first time performing at the Latin GRAMMYs and it is such an immense opportunity that I am very grateful and very eager for.

What can you tell us about your performance?

They won’t let me, I can only say that I am preparing it with a lot of love and that I promise to do my best.

The 2020 Latin GRAMMYs will air on Univision on Thursday, Nov. 19, at 8 p.m. ET/PT (7 p.m. CT). The broadcast will also air on TNT (cable) at 7 p.m. (MEX)/8 p.m. (COL)/10 p.m. (ARG/CHI), and on Televisa on Channel 5. 

Learn more about the 2020 Latin GRAMMY Awards via the Latin Recording Academy's official website.

2020 Latin GRAMMY Awards Nominees Announced: See The Complete List

Pabllo Vittar

Pabllo Vittar

Photo: Ernna Cost

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Brazilian Pop Queen Pabllo Vittar On New Album 111 brazilian-pop-star-pabllo-vittar-talks-new-album-111-and-life-musics-premier-drag-queen

Brazilian Pop Star Pabllo Vittar Talks New Album '111' And Life As Music's Premier Drag Queen

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With the release of the biggest album of her career, Vittar discusses how she proudly represents her native Brazil and her queer identity in Latin music, plus chats Coachella and beyond
Lucas Villa
GRAMMYs
Apr 12, 2020 - 12:56 pm

On the cover of her new album 111, Brazilian pop star Pabllo Vittar is a goddess of multiplicity. The Pabllo in the center fiercely stares down the camera, suspended midair while posing in a leather-boot-legged leap. Much like Vittar's multifaceted drag persona, the surrounding Pabllos show her many sides: A playful Pabllo blows a pink bubblegum bubble, a sexy Pabllo strikes a sensual pose on her knees. In one shot, she's putting her country on the map and serving fierce runway-ready looks along the way.

Phabullo Rodrigues da Silva, who goes by her drag name Pabllo Vittar, reached music superstardom in a short period of time. After first dressing in drag for her 18th birthday in 2011, inspired by watching episodes of "RuPaul's Drag Race," she scored a viral hit in 2015 with her debut single "Open Bar," a Portuguese version of Major Lazer's and DJ Snake's "Lean On." Shortly after, she went from local celebrity to global phenomenon in 2017 when Diplo invited her to collaborate on Major Lazer's "Sua Cara," alongside fellow Brazilian pop star, Anitta.

One year later, in 2018, Vittar made history as the first drag queen to receive a Latin GRAMMY nomination when "Sua Cara" was nominated for Best Urban Fusion/Performance. "I thought to myself as a child watching TV and seeing my favorite artists being nominated for a GRAMMY and winning," she tells the Recording Academy. "Maybe it wasn't my time, but next time I hope to be a winner of the night." 

Vittar's pop culture references are diverse, and they've been important in solidifying her as a force in the industry. She's leveraged her global crossover appeal as a go-to artist for collaborations. British pop futurist Charli XCX tapped Vittar for her 2017 mixtape, Pop 2. The following year, Vittar featured on tracks with Argentine pop princess Lali Espósito, electronic duo Sofi Tukker and Australian rapper Iggy Azalea.

"I love to meet other artists and share my work with them," Vittar says. "I love to do collaborations. I love to work with different types of music and mix everything up to end up with something new."

With all eyes on Vittar, she's now basking in the spotlight with her third album, 111, released last month (March 24). The trilingual album—she sings in Portuguese, Spanish and English—sees Vittar taking on electropop, inspired by the global Pride parades at which she performs, on "Flash Pose" with Charli XCX and tackling a fully Spanish club banger alongside Mexican icon Thalía on the sensual "Tímida." Centerstage on 111 are the sounds of her native Brazil, which are often overlooked in the grand scheme of Latin pop. On "Amor De Que," Vittar gives her motherland's storied forró genre a pop edge. Elsewhere, she embraces the emerging rasteirinha music scene, which filters Brazilian baile funk through an EDM lense, on "Rajadão" and "Parabéns," the latter featuring local group Psirico. 

Fewer than 10 years after donning her first drag look, Vittar now outnumbers, in Instagram followers, one of her main inspirations and the most famous drag queen on the planet: RuPaul. "I would love to meet RuPaul because, for me, she's a big inspiration for my job and my drag," Vittar says. "I feel grateful to be living in the same moment as her." Following in the high-heeled footsteps of her idol, Vittar today lives a fabulous existence that's resistance to homophobia and those not taking the art of drag seriously. 

Vittar spoke with the Recording Academy about her incredible career in the fast lane, her new birthday-inspired album and her now-rescheduled performance at Coachella 2020.

What are some of the inspirations behind your music?

Everything inspires me: my friends, my family and my fans. I love to work with rhythms from Brazil because I'm a Brazilian and I love my country.

Speaking of Brazil, how do you feel about representing your country in the Latin music scene?

I feel so hugely honored to speak about my community. I feel honored to be one of the Brazilian voices in the Latino community with my music. I'm singing in Portuguese. In the Latin scene, I hope to sing more in Spanish and be more involved in that type of music.

Another big pop star from Brazil is Anitta. How was it to work with her on Major Lazer's "Sua Cara"?

She's a star. She's a pop star. She's a queen. I love her and her contributions to Brazilian music and to pop music. I need to do another collaboration with her. We've talked about it. I think by next year we'll have another collaboration.

Thanks to your involvement in "Sua Cara," you made history in 2018 as the first drag queen to be nominated for a Latin GRAMMY. How did that make you feel when you found out the news?

In that moment, I freaked out because it's a dream come true. I feel so blessed. I want to inspire all the girls, all the drag queens and other people in the queer community to believe in your dreams and never forget them because you can do anything.

This month, you were scheduled to perform at Coachella. The event was postponed to October due to the COVID-19 pandemic. Are you still planning to perform at Coachella this year?

For sure! Last year, I was a special guest for Major Lazer's set. I said to the world, "Next year, I'm coming here with my own show and my tour." And b**ch, boom! I'm here! For sure, I'm going. I'm super excited to do it.

Anitta is also one of the confirmed artists at Coachella this year. Will you two perform together during your set?

Maybe yes, maybe no. Right now I don't know the scheduling of the performances. I wish to do something with her at Coachella.

Read: Breaking Down The Coachella 2020 Lineup: Rage Against The Machine, Frank Ocean, Calvin Harris & More Announced

In your music videos, you serve spectacular and sexy looks. Do you see a link between music and fashion?

Yes, I do see a link, because you need to send a message. I send a message with my music. When I put on all my colors and my outfits, I'm also sending a message with that. I feel so grateful because I love fashion and I love music and I get to put them together.

Pabllo Vittar

Pabllo Vittar | Photo: Ernna Cost

What would you say is the message of your new album, 111?

The concept of this album is my birthday. I was born on November 1 [11/1]. I'm a Scorpio. Yasss, hunty! This album is like a birthday playlist. I played all these songs on my birthday. I hope, from the bottom of my heart, that when my fans listen to this album that they feel confident, sexy [and] happy and dance a lot to it at home.

One of the big collaborations on 111 is "Tímida" with Mexican pop icon Thalía. Can you tell me about how she got involved with the song and what it was like to work with her?

Thalía is a queen. Her image is amazing. Last year, I sent her a demo of "Tímida," and she loved the song, put her vocals on it and sent it back to me. I told her, "I can't believe that you did this for me and I thank you so much." This album wouldn't be the same without her. The first time I met her, she told me, "Finally, two Latina queens working together." I was like, "Oh my God!"

Who are some artists you would want to collaborate with next?

I really want to collaborate with ROSALÍA. I love her so much. She's an amazing artist. I would also like to collaborate with Bad Bunny, Maluma and Karol G, for sure. I love so many Latin music artists.

Speaking of Bad Bunny, what did you think when you saw him dressed in drag in his recent music video for "Yo Perreo Sola"?

The video was so sexy. I was feeling it. I love Bad Bunny because he always embraces the queer community. He also does everything with a lot of respect, and we embrace that. He looked stunning! The legs, the nails, the makeup. Everything! The boobs! I love to do my boobs, too. Baby, let's shake our boobs together sometime. It's my dream to work with him. I love him and his new album [YHLQMDLG].

READ: Bad Bunny's 'YHLQMDLG' Breaks Records, Is The Highest-Charting Spanish Language Album Ever

What's one of your favorite moments in your career so far?

My favorite moment, for sure, was last year at the MTV Europe Music Awards [EMAs]. I was the first Brazilian to perform at the EMAs and the first drag queen to win an award there. Yasss!

People are saying music doesn't have to be in English anymore to be successful. What do you think about that?

When you do music with your heart, with positive energy, no matter the language, everyone embraces [it], dances to it and feels your energy. I can speak in English or sing in Italian, but if I don't put love into what I do, then that doesn't matter.

You use your platform as a performer to represent the LGBTQ+ community, especially in Brazil with President Jair Bolsonaro, who has been described as anti-LGBTQ+. How important is it for you to use your platform as an activist?

It's very important for me to give some voice to the community in this country. I'm not alone. I have some friends who are embracing the rainbow flag and the community. I feel so happy because I'm here, I'm Brazilian, and we are staying in this fight together. We are not letting anyone cancel that. We are putting our heads together and fighting.

What are your plans for the rest of the year?

I will work more with my album in a deluxe version. I have some collaborations that I'm recording. I'm so excited to share them with my fans. I will start my new tour. I'm so excited to hug my fans and put on my wig again and dance on the stage. Oh my god! I'm freaking out.

Bad Bunny, Rosalia, Juanes & More: 5 Unforgettable Moments From The 2019 Latin GRAMMYs

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