Photo: Courtesy of TIDAL
Detroit Is First Test-Bed For Tidal Unplugged $1 Million Grant Program
The sounds of Detroit have gone worldwide thanks to Motown and the city's legendary local talent — from Aaliyah and Aretha Franklin to Kid Rock and Jack White. On Feb. 21, Tidal announced its $1 million endowed Tidal Unplugged program, "kicking it off in Detroit" to elevate the next generation of still-undiscovered talent. Submissions to apply open on March 1.
"We're giving artists the means and resources to pursue their passion," explains Tidal Unplugged's web page. "All local artists are welcome to submit an acoustic performance to be eligible for the program." The finalists will be announced in May.
Tidal Unplugged will craft a personalized support plan that can include living expenses, studio time and mentorship. Finalists will be expected to complete four tracks which will premier exclusively through the Tidal Rising program to raise awareness for emerging artists.
"The Tidal Rising program is incredibly special to everyone at Tidal — from the interns to the artist-owners — we recognize the power of streaming and the importance of supporting and encouraging emerging musicians,” said Tidal Senior VP of Artist Relations Jason Kpana. "Being able to expand the program to support musicians in an authentic and substantial way is truly an honor."
Creators retain 100 percent of their rights to the master recordings. A November Tidal Unplugged showcase will spotlight the results of this ambitious investment in developing talent. Learn more at Tidal Unplugged.