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"Care For The Culture"
 

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“Care For The Culture” Panel Discusses Wellness %E2%80%9Ccare-culture%E2%80%9D-livestream-panel-offers-new-solutions-wellness-community-rap-rb-and

“Care For The Culture” Livestream Panel Offers New Solutions For Wellness + Community in Rap, R&B and Reggae

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The Facebook Live Event featuring John Legend, Ledisi and others highlighted discussions on the affects that COVID-19 and the fight against racial injustice have on music communities today
Onaje McDowelle
GRAMMYs
Jun 29, 2020 - 1:17 pm

Amidst the current pandemic and the fight against racial injustice, creative communities and their key stakeholders are largely and directly affected. Artists are faced not only with the daunting news cycle of world events and an industry on pause, but also the subsequent impacts on their financial hardship and mental health.

Considering, on Thursday, June 25, the Recording Academy Los Angeles Chapter’s Rap, R&B and Reggae Leadership Collective hosted its “Care For The Culture” Facebook live conversation, bringing leaders and advocates within the Academy’s membership and beyond together to center national calls-to-action for labels, publishers, managers and the wider industry in addressing these issues. The event featured musicians, wellness experts, politicians and executives for a discussion on cultivating music cultures and communities through advocacy for the mental health and wellness of music creators and professionals within the genres.

WATCH: "Care For The Culture" Wellness Livestream

Panelists included in the virtual conversation were California State Sen. Holly J. Mitchell, Author, Lifestylist and Branding Coach Harriette Cole and Licensed MFT and healer Thea Monyeé alongside GRAMMY-nominees and winners John Legend, MAJOR., Ledisi, Melanie Fiona, Ivan Barias and KOSINE. Rounding out the guests were "Rhythm & Flow" winner, artist and songwriter D Smoke industry executives Tunde Balogun, Co-Founder of Atlanta based label LVRN and Priority Records/Capital Music Group General Manager William “Fuzzy” West. The panel was moderated by Los Angeles Chapter Executive Director Qiana Conley and Washington D.C. Chapter Executive Director Jeriel Johnson.

According to the panel’s consensus, future equity means employing new and tangible wellness practices for creators that sustain personal health and careers. There is an urgent demand for this standard as a top priority across the industry in order to curve the music community’s repeated loss to suicide and addiction. The discussion allowed viewers and panelists to consider tools that can be used to help care for the health and craft of musicians and the greater industry.

“The most creative beings are often the ones who can be emotionally fragile, because it takes accessing that core space in order to bring forth their art,” said Cole, pointing out that after three months sequestered at home, people everywhere are going through a lot both mentally and spiritually. She continued, explaining that figuring out what’s important to us and how to pivot following COVID-19 can cause unsettled emotion when remaining centered and grounded is already a difficult task. For our own sake, she says we have to be willing to reevaluate and improve mindfulness and habits of self care altogether in order to have the capacity to offer support in implementing change.

“There probably will be a whole lot created during this time, but we will also probably lose people," she added. "Our job is to support, protect and nurture people in one way or another at this time.”

With this fact in mind, the group was able to offer material solutions for support including therapy and healthcare afforded by labels, practices in mindful breathing and meditation for artists, or even simpler gestures like finding the time to workout or cook as a form of respite within social distancing and quarantining measures.

For labelhead Balogun, caring for his artists in this way is not just lip service, but further a commitment to the wellbeing of his roster and a necessity in its overarching success. After R&B star Summer Walker’s public struggle with mental health and social anxiety following her ascension last year, Balogun and his label quickly began making changes in order to fully support the artist, including hiring a dedicated stone reader for her tour and launching a mental health division within the company. Additionally, Balogun added that his label will soon launch a pilot program for artists that helps them to begin building retirement and emergency funds.

“It’s a marathon, not a sprint… by no means do we know everything but as leaders we have to push through. The best way to learn is to try it out and fail,” he said.

https://twitter.com/RecordingAcad/status/1275561250542325761

This Thursday 🗓 join us for a #FacebookLive conversation with our leadership, wellness experts, community thought leaders, and industry innovators around wellness and the needs of rap, R&B, and Reggae genre music creators and professionals.

More info ➡️ https://t.co/mcEsGDMoaD pic.twitter.com/o1UWB5L4WE

— Recording Academy / GRAMMYs (@RecordingAcad) June 23, 2020

GRAMMY-winner Fiona spoke of her own battles with mental health as an artist and how the stress of the industry has nearly jeopardized her career and wellbeing before. She explained that it wasn’t until she was lead to alternative healing methods like acupuncture and therapy that she was able to clear her strained vocal cords and get back to creating.

“I had to really realize that the suppressed trauma, the anxiety, the disappointment, expectations, demands, stress; I was holding it all in,” she said. “That’s why this conversation of wellness is so important. My gift being traumatized directly affects my ability to live and make a living. It’s all interconnected, the legislation, the contracts, the emotional effects and the psyche.”

Further, Sen. Mitchell fielded questions on supporting legislation and representatives as it pertains to artistry and creative ownership. While historically Black and brown artists have contributed by leaps and bounds to the social and cultural infrastructure of music, the return of recognition and fair pay is often compromised, especially within rap, R&B and reggae. Similarly, Mitchell was also able to gauge how government can more successfully connect with the music industry to implement equitable policy.

“As I listen to you all, it resonates with what we’re experiencing. Recognizing that the status quo will never be the same again if we don’t want it to be. This is an opportunity to take the kind of culture, business environments and the kinds of policy and law that we know meets the needs of our community. It’s on us,” said Sen. Mitchell.

“What will we do with that going forward and permanently? From the policy perspective, I see that we are doing that. I see the crack in the door and I am running full steam ahead,” she added, noting movement on the Senate floor related to new bills for education, police accountability and reparations.

Drawing back to her conversations with Prince from her year-long stint traveling the country on the legendary artist's Welcome 2 America Tour beginning in 2010, Cole offered her insight and implored everyone to continue the dialogue started within “Care For The Culture,” and to always be intentional about the ways that we can foster music and community. “What I think we all can do is to find what brings us together, and then be willing to stand up for what it is because [Prince] did it again and again and again,” she said.

Addressing creators and executives on the event and their power and responsibility to lead change in shaping the current moment, she continued saying, “You are in the room when many of us are not, and when you’re in the room you cannot be a bystander. You have to stand up and share the vision and be willing to hold their feet to the fire… when you’re fighting the fight, you know you’re not alone. That’s something that I learned from him.”

Watch the full discussion in the video above, and be sure to follow the Recording Academy and keep up with GRAMMY.com for information about future live events and panels, including this week’s upcoming Stay In, Come Out, Let’s Talk Facebook Live conversation on Tuesday, June 30 at 4 PM PT.  The discussion will focus on navigating the music industry as a member of the LGBTQIA+ community.

https://twitter.com/RecordingAcad/status/1277681194524540928

TOMORROW 🗓 Join us for a #FacebookLive conversation with @DJTracyYoung, @LeAnnRimes, @TroyeSivan, and more. Topics will range from navigating the industry as a member of the #LGBTQIAplus community to how we can better serve this music community.

Info ➡️ https://t.co/ktbqcH6E0A pic.twitter.com/Kfr1iBpSW1

— Recording Academy / GRAMMYs (@RecordingAcad) June 29, 2020

Want to Support Protestors + Black Lives Matter Groups? Here’s How

Brandy & Monica at 2011 Pre-GRAMMY Gala

Brandy & Monica at 2011 Pre-GRAMMY Gala

Photo: Steve Granitz/WireImage/Getty Images

News
Poll: What's Your Favorite Verzuz Battle Matchup? brandy-vs-monica-timbaland-vs-swizz-beatz-whats-your-favorite-verzuz-battle-matchup

From Brandy Vs. Monica To Timbaland Vs. Swizz Beatz, What's Your Favorite Verzuz Battle Matchup?

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On Aug. 31, the latest Verzuz battle will pair up the '90s R&B/pop superstars 22 years after their unforgettable GRAMMY-winning "The Boy Is Mine" duet/duel. We want to know which epic pairing is your favorite
Ana Monroy Yglesias
GRAMMYs
Aug 28, 2020 - 9:10 am

One of the more beautiful and creative things to come out of quarantine has been the Verzuz rap-and-beyond livestream battles, an ongoing, star-studded series hosted by GRAMMY-winning hip-hop icons Timbaland and Swizz Beatz.

The star-studded musical series began with the hosts themselves battling it out during a five-hour Instagram Live back in March, and has since featured such epic pairings as rap kings Rick Ross and 2 Chainz, New York OGs Fabolous and Jadakiss, big dogs DMX and Snoop Dogg, R&B/pop pianists Alicia Keys and John Legend, Jamaican dancehall heavyweights Beenie Man and Bounty Killer and many more.

Learn More: The Verzuz Effect: How Swizz Beatz & Timbaland's Beat Battles Showcase Music's Past, Present And Future

Polls

What's Your Favorite Verzuz Battle Matchup?

The musical faceoffs have also featured OG hit-making R&B producers Teddy Riley and Babyface, rap producer wunderkids Boi-1da and Hit-Boy, neo-soul queens Erykah Badu and Jill Scott, Southern rap champs Nelly and Ludacris, rapper/producer/hype men T-Pain and Lil Jon, as well as gospel legends Fred Hammond and Kirk Franklin.

Our Last Poll: From "WAP" To "Big Booty," What's Your Favorite Megan Thee Stallion Feature?

The latest, highly anticipated Verzuz (airing on Aug. 31 on Verzuz's Instagram, Apple Music and Apple TV) will pair up the '90s R&B/pop superstars Brandy and Monica 22 years after their iconic, GRAMMY-winning "The Boy Is Mine" duet/duel.

In honor of all the magic and realness Verzuz has been sharing worldwide this year, we want to know which epic pairing is your favorite in our poll above. Vote now and scroll down to watch some of the past battles.

Read: Afro Nation Co-Founders Smade & Obi Asika Talk Festival Origins, Uniting The African Diaspora & Celebrating Diversity

Can You Fill Me In: 20 Years Of Craig David's 'Born To Do It'

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Screenshot from Care For The Culture 2021 Panel

Screenshot: The Recording Academy

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5 Key Lessons From Care For The Culture 2021 care-culture-2021-panel-recap-recording-academy-los-angeles-chapter

5 Things We Learned From The Recording Academy Los Angeles Chapter's Care For The Culture 2021 Panel

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In the latest edition of the Care For The Culture series, business and financial management experts in the music business shared their knowledge on how artists can maintain financial stability
Gabrielle Nicole Pharms
Membership
Aug 25, 2021 - 7:03 pm

On June 2, the Recording Academy's Los Angeles Chapter presented another edition of their Care For The Culture series, designed to bring rap, reggae and R&B artists together for a conversation about their needs as artists. In the latest edition, business and financial management experts in the music business shared their knowledge on how artists can maintain financial stability. Financial literacy is key to thriving economically, but research shows many young adults lack the skills, and it's communities of color that lack this kind of knowledge the most. As WGBH reports, the wealth gap for people of color compared to whites is growing every year.

Financial wellness is more than accruing money, it's about having the insight and tools needed to know how to invest, budget and build generational wealth. Panelist and CEO/Founder of Goalsetter, Tanya Van Court really summed up the importance of financial wellness. "Financial health for 2021 is all about mental health around money and how we think about money," she said. "It's about shifting the conversation. If 2020 and 2021 hasn't done anything else for us, what they should have done for us is help us to realize is that we have to shift our mentality in so many ways in order to survive, thrive."

The panels, moderated by Qiana Conley, Executive Director of the Recording Academy Los Angeles Chapter and Jonathan Azu, Founder of Culture Collective, provided knowledge for anyone looking for more insight on how to become more financially savvy.

Here are five points we gleaned from this year's Care For The Culture panel.

Expand Your Horizons

The first panel opened with an insightful discussion on the importance of having multiple forms of revenue. The panel, Identifying Income Streams and Tips For Rights Management, included Justice Baiden, Co-Founder and Head of A&R for LVRN; Kaisha Blackstone, Co-Founder/CFO for BASSic Black Entertainment, LLC; Dae Bogan, Head of Third-Party Partnerships for The Mechanical Licensing Collective; Orly Marley, President of Tuffgong Worldwide; and Derek Minor, Artist/Producer and Owner of Reflection Music Group.

Artists in the industry should ask themselves two questions when it comes to their income: "Where is my money coming from?" and "How can I start earning money outside of publishing and distribution?"

Since royalties can often be unstable sources of income, Minor noted, it is important for artists to earn money beyond traditional outlets like publishing and distribution.  "A lot of times with royalties it feels like you're chasing coins that are rolling down the street," he said.

So, how does an artist expand their wallet to secure funds in addition to royalties? Baiden suggested artists make a list of all their hobbies that can become extensions of their brand. As an example, he cited Rihanna and her FENTY beauty line. "She's not going to give y'all another album because she's put herself into a position where she is a brand and she's creating brands that are under the major umbrella," he said.

If that isn't compelling enough, the industry's evolution may be. We're living in a different era where none of us are confined by geographical borders anymore – which is all the more reason to expand your prowess outside of the music portion of the business. "Musicians have to look at their competition as being a lot larger," Blackstone said. "With things being virtual and more produced online, you're now competing with everyone across the country. Everyone is literally just an internet connection away."

Educate Yourself In Business And Finance

Screenshot from Care For The Culture 2021 Panel

Screenshot from Care For The Culture 2021 | Screenshot: The Recording Academy

On top of having multiple forms of income, Minor suggested artists become knowledgeable on finance. "I encourage artists that are out there to get educated with finance. Even within our music business, there's an ecosystem of how you get paid," he said.

Echoing Minor's sentiments, Baiden said the key is to get on the offense, not defense of finances. "Don't wait until you get a royalty check and/or the label to give you an advance. That's no man's land," he said.

And what about all this industry chatter about NFTs? "NFTs can be an income stream for a very small percentage or creators who have the type of superfans that not only see that piece of content as valuable in some sense, but also have the disposable income to make the transaction that would make sense for this to be an income stream in the first place," Bogan said. He recommended artists survey who's actually making money off of NFTs currently by considering who is purchasing.

Think Outside The Box With Brand Partnerships

Today, brand partnerships can be organic ways to make extra income. If an artist is already using a brand's services or products organically in their daily world, it's worth some effort to partner with such companies. Marley believes it's important to be ready for these partnerships, even if they haven't been locked down yet: "If you stay ready, you don't have to get ready." Companies want to see who you are, and they want to see a presentation. So, Marley recommended having a PowerPoint comprised of artist highlights and stats.

Much of Marley's advice came from first-hand experience. She had the privilege of helping with the Got Milk? radio campaign featuring Ray Charles singing and playing the piano. (Charles received ownership of the master recording in the commercial.) From that experience she learned a vital point that all artists should remember: "Always look at yourself as a brand. Think of yourself as Ray Charles. Think of yourself as somebody who is leaving a legacy behind."

Budget & Plan For The Unexpected

Screenshot from Care For The Culture 2021 Panel

Screenshot from Care For The Culture 2021 | Screenshot: The Recording Academy

The second panel, Creating a Legacy - Financial Literacy and Generational Wealth dove right into all things finance. It featured entertainment and financial experts Heather Beverly, Esq., Entertainment Attorney and Founder/CEO of Soul Reciprocity Network, LLC; Robert Polay, CPA/Founder Partner of Polay + Clark; Octavius T. (Ted) Reid, III, Senior Investment Management Consultant/Sports & Entertainment Director at Morgan Stanley; and Tanya Van Court, CEO and Founder of Goalsetter.

"Year one is where most people get into trouble," Polay stated. As a new artist on the scene, it's easy to throw all caution to the wind when the first checks start rolling in. However, this is where discretion is needed the most. As Beverly said, "Habits begin from day one." So, it behooves artists to figure out their fixed costs from the start. The COVID-19 should have underscored the financial and budgeting essential for everyone, Polay mentioned. He added: "It's very difficult to forecast your future when there's phenomena involved. Really, every album cycle should be treated like it's your last album cycle, which is very difficult when you're in the starlight and everyone's telling you how awesome you are."

To save money, Reid recommended at least 10 percent going into savings; cutting off the extra coffee at Starbucks could help if an artist doesn't make enough income. It's all about starting small. "Every three months you adjust that number until you get to 10 percent," he added. For artists, he stated that percentage should be a lot higher for artists because of the volatility in income. For that reasons, it is important to work out a budget and then deciphering needs from wants.

Invest In Your Future As A Business, Not Just An Artist

Artists have to get into the mindset of why the industry is called a "music business." One thing that Beverly likes to tell her clients is to think of themselves as a business. You're not only the brand, but you create the assets. She's had clients that even after many years of success don't understand where funds come from and how they should protect it.

Van Court mentioned that everyone should have a main hustle and a side hustle, "because if you don't make enough money in your main work to save or invest, there's no shame in driving an Uber or Lyft so you can have enough money to save for an emergency fund." She added: "2021 has to be all about [forgetting] what everybody's told you about save, share, spend. That's not going to make you wealthy. It's save, share, spend, and invest. We have to ditch this consumer mindset that is making us poor and everybody else rich."

Polay added: "Freedom equals time plus money to enjoy it. You can have all the money, but you have no time or anyone to share that with or to enjoy the fruits of your labor, that's not wealth. Wealth is the choice to work and to have the time and the money and people you share that with and to know yourself and what makes you happy."

"Care For The Culture" Livestream Panel Offers New Solutions For Wellness + Community in Rap, R&B and Reggae

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Music Business & Family: Fatherhood & Music Dives Deep Into Balancing Kids, Career & A Pandemic

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Six working dads dive deep into the joys and challenges of fatherhood, balancing career and childcare responsibilities with a partner
Ana Monroy Yglesias
Membership
Nov 12, 2020 - 12:53 pm

The Music Business & Family: Fatherhood & Music panel recently brought together music professionals navigating fatherhood during the pandemic for an insightful, honest conversation about balancing life as a working father in the music industry. 

The heartfelt virtual discussion, moderated by Fake Shore Drive music blog creator Andrew Barber, featured five fellow awesome dads: clinical psychologist Dr. James Ballard III, Ph.D., producer/multi-instrumentalist and Co-Founder of BASSic Black Entertainment Adam Blackstone, Chicago rapper and mental health advocate G Herbo, songwriter/producer Billy Mann, and DMV rapper/producer Oddisee. The panel was presented by the Recording Academy's Chicago, New York, Washington, D.C. and Philadelphia Chapters, in partnership with MusiCares,

Watch Music Business & Family: Fatherhood & Music

Related: Watch: Music Business & Family: Motherhood & Music Brings Together Powerhouse Moms Working In Music

The panelists dove deep into the joys and challenges of fatherhood, balancing career and childcare responsibilities with their partner, and how much more work quarantine has left them all with. Watch the full conversation above. 

The conversation is part of a two-part series, preceded by Music Business & Family: Motherhood & Music.

G Herbo Talks 'PTSD' And The Importance Of Mental Health: "People Need To Treat Mental Health More Seriously"

Music Business & Family: Motherhood & Music
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Watch: Music Business & Family: Motherhood & Music Brings Together Powerhouse Moms Working In Music

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"You know what's the most revolutionary thing we can do during all of this? We can be joyful," MusiCares-affiliated therapist Robin Hornstein shared during the poignant conversation
Ana Monroy Yglesias
Membership
Nov 5, 2020 - 12:14 pm

Presented by the Recording Academy's Chicago, New York, Washington D.C., and Philadelphia Chapters, in partnership with MusiCares, Music Business & Family: Motherhood & Music brought together seven superwomen to talk about balancing life as a working mom. 

The lively virtual conversation (watch in full below), moderated by GRAMMY-winning singer-songwriter Melanie Fiona, featured five working moms in music: singer, educator and music publisher Kaisha Blackstone, pianist of GRAMMY-winning ensemble Eighth Blackbird Lisa Kaplan, GRAMMY-nominated soul/R&B artist Maysa, GRAMMY-nominated Ethiopian-born singer-songwriter Wayna and President/Chief Creative Officer of one77 Music publishing Jennifer Blakeman. MusiCares-affiliated therapist Robin Hornstein, who is also a mother, joined the insightful, honest chat as well.

Watch Music Business & Family: Motherhood & Music

More Industry Insights: 'Tour Stop(ped)' But The Show Must Go On: Laura Jane Grace, Lzzy Hale & More

They got real on topics including self-care, balancing priorities, thriving as a single mother, setting boundaries and keeping your family healthy during a pandemic.

"You know what's the most revolutionary thing we can do during all of this? We can be joyful. Even just in little moments during the day," Hornstein shared.

To learn more about MusiCares and how they support the music community in times of need, visit their website here. To learn more about the Recording Academy's 14 Chapters, go here.

Grimes' Non-Violent Utopia

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy and its Affiliates. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy and its Affiliates lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy and its Affiliates.